Bobby J Calder Editor (9 results)
Kellogg on Marketing
Tybout, Alice M. [Editor]; Calder, Bobby J. [Editor]; Kotler, Philip [Foreword];
- Hardcover
Seller: Gulf Coast Books, Cypress, TX, U.S.A.Gulf Coast Books
Contact seller5-star sellerCondition: Used - Good
£ 3.17
Free ShippingShips within U.S.A.Quantity: 1 available
Hardcover. Condition: Good.
- Hardcover
Seller: Orion Tech, Kingwood, TX, U.S.A.Orion Tech
Contact seller5-star sellerCondition: Used - Very good
£ 5.31
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hardcover. Condition: Very Good.
- Hardcover
Seller: Broad Street Books, Branchville, NJ, U.S.A.Broad Street Books
Contact seller5-star sellerCondition: Used - Good
£ 8.44
£ 3.70 shippingShips within U.S.A.Quantity: 1 available
Hardcover. Condition: Good. Hardcover with dust jacket. Book is in very nice overall condition, some pages in chapter 7 have underlining or a few notes in the margin.
More images- Hardcover
- First Edition
Seller: El Gato de Papel, MOUNTAINSIDE, NJ, U.S.A.El Gato de Papel
Contact seller5-star sellerCondition: New
£ 14.65
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Hardcover. Condition: New. Dust Jacket Condition: New. 1st Edition. Synopsis: In Kellogg on Advertising and Media, members of the world's leading marketing faculty explain the revolutionized world of advertising. The star faculty of the Kellogg School of Management reveal the biggest challenges facing marketers today- including…the loss of mass audiences, the decline of broadcast television advertising, and the role of online advertising- and show you how to advertise successfully in this new reality. Based on the latest research and case studies, this book shows you how to find and engage audiences in a chaotic media climate. From the Back Cover: Kellogg on Advertising & Media Marketing faces serious and disruptive changes, including the loss of mass audiences, the decline of broadcast television advertising, and the increased role of online advertising. But the changing world of advertising and media is also full of exciting new ways to reach consumers. Based on the latest research and contributions from world-renowned Kellogg marketing professors, plus insights from leading executives, Kellogg on Advertising and Media explains how marketers can effectively advertise in the new reality. You'll hear from star faculty and industry-leading practitioners including: Bobby Calder and Edward Malthouse on the impact of brand and media engagement Claudio Marcus (Visible World) on digital technology and customized advertising Michael Schreiber (NBC Universal) on interactive television and the future of TV advertising James Webster on new trends in audience measurement Scott Berg (Hewlett-Packard) on advertising in the new media world Angela Lee on advertising strategy and the unconscious mind Julie Roehm, formerly of Wal-Mart, on marketing innovation and organizational change Richard Kolsky and Bobby Calder on integrating advertising and media content Clarke Caywood on the future of public relations James Newcomb (Boeing) on linking sales to marketing in B-to-B companies Michelle Roehm and Alice Tybout on crisis management and damage control Daniel Diermeier on company reputation and monitoring the media Charles Spinosa, David LeBrocquy (Vision Consulting), and Bobby Calder on using employee communication with customers to support an advertising strategy "About this title" may belong to another edition of this title.
Kellogg on Marketing [Hardcover] Tybout, Alice M.
Tybout, Alice M. [Editor]; Calder, Bobby J. [Editor]; Kotler, Philip [Foreword];
- Hardcover
Seller: AFFORDABLE PRODUCTS, Millbury, MA, U.S.A.AFFORDABLE PRODUCTS
Contact seller2-star sellerCondition: Used - As new
£ 13.10
£ 4.49 shippingShips within U.S.A.Quantity: 1 available
hardcover. Condition: As New. Excellent condition. Pages are crisp and clean with no markings. Ships promptly.
- Hardcover
Seller: Revaluation Books, Exeter, , United KingdomRevaluation Books
Contact seller5-star sellerCondition: New
£ 45.33
£ 12.50 shippingShips from United Kingdom to U.S.A.Quantity: 2 available
Hardcover. Condition: Brand New. 314 pages. 10.25x6.25x1.00 inches. In Stock.
Kellogg on Marketing
Tybout, Alice M. [Editor]; Calder, Bobby J. [Editor]; Kotler, Philip [Foreword];
- Hardcover
Seller: BennettBooksLtd, Los Angeles, CA, U.S.A.BennettBooksLtd
Contact seller5-star sellerCondition: New
£ 58.92
£ 5.20 shippingShips within U.S.A.Quantity: 1 available
hardcover. Condition: New. In shrink wrap. Looks like an interesting title.
- Hardcover
Seller: BennettBooksLtd, Los Angeles, CA, U.S.A.BennettBooksLtd
Contact seller5-star sellerCondition: New
£ 59.37
£ 5.20 shippingShips within U.S.A.Quantity: 1 available
hardcover. Condition: New. In shrink wrap. Looks like an interesting title.
- Hardcover
- Print on Demand
Seller: Revaluation Books, Exeter, , United KingdomRevaluation Books
Contact seller5-star sellerCondition: New
£ 37.73
£ 12.50 shippingShips from United Kingdom to U.S.A.Quantity: 2 available
Hardcover. Condition: Brand New. 314 pages. 10.25x6.25x1.00 inches. In Stock. This item is printed on demand.
