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Paperback. Condition: Very Good. No Jacket. May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less 2.85.
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Database Marketing: Analyzing and Managing Customers (International Series in Quantitative Marketing, 18)
Seller: Goodwill Southern California, Los Angeles, CA, U.S.A.
Seller rating 4 out of 5 stars
Condition: good.
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Condition: Good. Used book that is in clean, average condition without any missing pages.
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Hardcover. Condition: As New. BRAND NEW hardcover, minimal shelf/handling wear. Book.
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paperback. Condition: Good.
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Condition: New.
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Condition: As New. Unread book in perfect condition.
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Database Marketing: Analyzing and Managing Customers (International Series in Quantitative Marketing, 18)
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 79.76
Convert currency£ 11.98 shipping from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Database Marketing : Analyzing and Managing Customers
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
£ 79.75
Convert currency£ 15 shipping from United Kingdom to U.S.A.Quantity: 2 available
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£ 80.20
Convert currency£ 15.49 shipping from United Kingdom to U.S.A.Quantity: 2 available
Add to basketPaperback. Condition: New.
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Database Marketing : Analyzing and Managing Customers
Seller: GreatBookPricesUK, Woodford Green, United Kingdom
Seller rating 5 out of 5 stars
£ 82.10
Convert currency£ 15 shipping from United Kingdom to U.S.A.Quantity: 2 available
Add to basketCondition: As New. Unread book in perfect condition.
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Condition: New.
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Database Marketing
Published by Springer-Verlag New York Inc., US, 2009
ISBN 10: 1441903321 ISBN 13: 9781441903327
Language: English
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Seller rating 5 out of 5 stars
£ 134.53
Convert currencyFree shipping from United Kingdom to U.S.A.Quantity: 1 available
Add to basketPaperback. Condition: New. 2008 ed. Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today's organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise-from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing."This is an excellent in-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics." (Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen)"A marvelous combination of relevance and sophisticated yet understandable analytical material. It should be a standard reference in the area for many years." (Don Lehmann, George E. Warren Professor of Business, Columbia Business School)"The title tells a lot about the book's approach-though the cover reads, "database," the content is mostly about customers and that's where the real-world action is. Most enjoyable is the comprehensive story - in case after case - which clearly explains what the analysis and concepts really mean. This is an essential read for those interested in database marketing, customer relationship management and customer optimization." (Richard Hochhauser, President and CEO, Harte-Hanks, Inc.)"In this tour de force of carefulscholarship, the authors canvass the ever expanding literature on database marketing. This book will become an invaluable reference or text for anyone practicing, researching, teaching or studying the subject." (Edward C. Malthouse, Theodore R. and Annie Laurie Sills Associate Professor of Integrated Marketing Communications, Northwestern University).
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Condition: New.
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Condition: New.
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Database Marketing: Analyzing and Managing Customers (International Series in Quantitative Marketing, 18)
Seller: Ria Christie Collections, Uxbridge, United Kingdom
Seller rating 5 out of 5 stars
£ 154.13
Convert currency£ 11.98 shipping from United Kingdom to U.S.A.Quantity: Over 20 available
Add to basketCondition: New. In.
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Condition: New. pp. 896.
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Database Marketing
Published by Springer-Verlag New York Inc., US, 2009
ISBN 10: 1441903321 ISBN 13: 9781441903327
Language: English
£ 122.33
Convert currency£ 65 shipping from United Kingdom to U.S.A.Quantity: 1 available
Add to basketPaperback. Condition: New. 2008 ed. Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today's organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise-from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing."This is an excellent in-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics." (Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen)"A marvelous combination of relevance and sophisticated yet understandable analytical material. It should be a standard reference in the area for many years." (Don Lehmann, George E. Warren Professor of Business, Columbia Business School)"The title tells a lot about the book's approach-though the cover reads, "database," the content is mostly about customers and that's where the real-world action is. Most enjoyable is the comprehensive story - in case after case - which clearly explains what the analysis and concepts really mean. This is an essential read for those interested in database marketing, customer relationship management and customer optimization." (Richard Hochhauser, President and CEO, Harte-Hanks, Inc.)"In this tour de force of carefulscholarship, the authors canvass the ever expanding literature on database marketing. This book will become an invaluable reference or text for anyone practicing, researching, teaching or studying the subject." (Edward C. Malthouse, Theodore R. and Annie Laurie Sills Associate Professor of Integrated Marketing Communications, Northwestern University).
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Condition: As New. Unread book in perfect condition.
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£ 171.41
Convert currency£ 25 shipping from United Kingdom to U.S.A.Quantity: 2 available
Add to basketPaperback. Condition: Brand New. 1st edition. 872 pages. 9.20x6.10x1.70 inches. In Stock.
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£ 175
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Add to basketPaperback. Condition: Like New. Like New. book.
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£ 240.29
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Add to basketHardcover. Condition: Brand New. 1st edition. 871 pages. 9.25x6.50x1.50 inches. In Stock.
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£ 97.03
Convert currency£ 25 shipping from United Kingdom to U.S.A.Quantity: 2 available
Add to basketPaperback. Condition: Brand New. 1st edition. 872 pages. 9.20x6.10x1.70 inches. In Stock. This item is printed on demand.
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£ 193.30
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Add to basketCondition: New. Print on Demand pp. 896 243 Illus.
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£ 203.28
Convert currency£ 8.67 shipping from Germany to U.S.A.Quantity: 4 available
Add to basketCondition: New. PRINT ON DEMAND pp. 896.
