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Soft cover. Condition: Good. 214 numbered pages; minor age tan to text; some medium smudges to edges of closed pages; minor wear to corners and edges of cover; a few minor scratches/ minor dings to cover; weighs 13 ounces; measures 9.2 by 6.8 by .55 inches; 090622; A manual on the fundamentals of advertising includes discussions of agencies, artwork, use of the various media, and the legal aspects of advertising.
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ADVERTISING BASICS
Language: English
Published by Condor - Advertising Basics, NY, 1978
ISBN 10: 0895160374 ISBN 13: 9780895160379
Seller: Books from the Crypt, N. Potomac, MD, U.S.A.
Association Member: IOBA
Seller rating 5 out of 5 stars
First Edition
Mass Market Paperback. Condition: Very Good. Photos (illustrator). First Edition. [1st printing] July 1978. Photo cover. tanning; cpine creased; minor bumps and dings. Book.
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Condition: Very Good. Pages intact with possible writing/highlighting. Binding strong with minor wear. Dust jackets/supplements may not be included. Stock photo provided. Product includes identifying sticker. Better World Books: Buy Books. Do Good.
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paperback. Condition: Good. Prentice-Hall Hardcover with jacket, mildly shelfworn. Stamps and permanent marker on front fly leaf, no other markings.
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The Advertising Answer Book
Language: English
Published by Prentice Hall Inc., New Jersey, 1982
ISBN 10: 0130145149 ISBN 13: 9780130145147
Seller: The Raven and the Writing Desk, Ruawai, NORTH, New Zealand
Seller rating 4 out of 5 stars
Hardcover. Condition: Fair. Dust Jacket Condition: Fair. Reprint. A guide for business and professional people advertising and the law, managing advertising professionals. Heavy book, extra postage may apply.
