Items related to The Advertising Answerbook: A Guide for Business and...

The Advertising Answerbook: A Guide for Business and Professional People - Softcover

Betancourt, Hal

 
9780130145062: The Advertising Answerbook: A Guide for Business and Professional People

Synopsis

A manual on the fundamentals of advertising includes discussions of agencies, artwork, use of the various media, and the legal aspects of advertising

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