A manual on the fundamentals of advertising includes discussions of agencies, artwork, use of the various media, and the legal aspects of advertising.
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Book Description Prentice Hall Trade, 1982. Paperback. Book Condition: New. Bookseller Inventory # DADAX0130145068
Book Description Book Condition: Brand New. Book Condition: Brand New. Bookseller Inventory # 97801301450621.0