Language: English
Published by VDM Verlag Dr. Mueller E.K., 2008
ISBN 10: 363909333X ISBN 13: 9783639093339
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Language: English
Published by VDM Verlag Dr. Mueller E.K., 2008
ISBN 10: 363909333X ISBN 13: 9783639093339
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Language: English
Published by VDM Verlag Dr. Mueller E.K., 2008
ISBN 10: 363909333X ISBN 13: 9783639093339
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Language: English
Published by VDM Verlag Dr. Müller, 2013
ISBN 10: 363909333X ISBN 13: 9783639093339
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Kartoniert / Broschiert. Condition: New. Successful branding and brand management are two of the most difficult challenges brand managers are facing, nowadays. In oder to create a brand which lives up to expectations, brand strategy, brand identity, brand experience and bra.
Language: English
Published by VDM Verlag Dr. Müller, 2013
ISBN 10: 363909333X ISBN 13: 9783639093339
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Taschenbuch. Condition: Neu. Branding and Corporate Identity | A Practical Approach of Brand Management Under the Consideration of Corporate Identity Aspects | Barbara Wasmuht | Taschenbuch | Kartoniert / Broschiert | Englisch | 2013 | VDM Verlag Dr. Müller | EAN 9783639093339 | Verantwortliche Person für die EU: OmniScriptum GmbH & Co. KG, Bahnhofstr. 28, 66111 Saarbrücken, info[at]akademikerverlag[dot]de | Anbieter: preigu.
Language: English
Published by VDM Verlag Dr. Mueller E.K., 2008
ISBN 10: 363909333X ISBN 13: 9783639093339
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Published by VDM Verlag Dr. Mueller e.K., 2008
ISBN 10: 363909333X ISBN 13: 9783639093339
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Published by VDM Verlag Dr. Mueller E.K., 2008
ISBN 10: 363909333X ISBN 13: 9783639093339
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Published by VDM Verlag Dr. Mueller E.K., 2008
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Language: English
Published by VDM Verlag Dr. Mueller E.K., 2008
ISBN 10: 363909333X ISBN 13: 9783639093339
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Add to basketPAP. Condition: New. New Book. Delivered from our UK warehouse in 4 to 14 business days. THIS BOOK IS PRINTED ON DEMAND. Established seller since 2000.
Language: English
Published by VDM Verlag Dr. Müller, 2008
ISBN 10: 363909333X ISBN 13: 9783639093339
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - Successful branding and brand management are two of the most difficult challenges brand managers are facing, nowadays. In oder to create a brand which lives up to expectations, brand strategy, brand identity, brand experience and brand protection have to be well thought out and subsequently implemented and monitored by brand mangeres. In this context the development and integration of a corporate identity is essential for successful branding. The concept of corporate identity tries to create a wholistic image of a company by using the fields of corporate design, corporate communication and corporate behaviour.