Anwesha Mandal (6 results)

Condition: New.

Hardcover. Condition: New. Contents: 1. Introduction. 2. Review of Literature. 3. Theoretical Orientation. 4. Research Setting. 5. Research Methodology. 6. Result and Discussion. 7. Summary, Conclusion and Recommendation. 8. Future Scope of Study. Bibliography. Appendix. Indian farming has been evolving mostly with an intrinsic and systemic contradiction; when productivity increases, income plunges; and, when both income and productivity improve simultaneously, livelihood may decline. This is mainly due to the non-integration amongst and between the production, market and livelihood. Global observers are shocked to see that with a buffer stock of 75 million tons of food grain, how does a nation reeling with hunger so harshly and which is reflected in our melancholic position on the ladder of global hunger index. The present book, based on the thesis work, carried out by Mr Debraj Roy in 2020 in a location of West Bengal under the guidance of Prof. S K Acharya of BCKV to empirically test the compliances and contradictions of these apparently conflicting issues in a way to derive a grassroot policy for the resilient strategy. A score of multivariate statistical techniques has been applied to extract the embedded factuality out of a plethora of hard evidences.

Hardcover. Condition: New. The book that speaks about the customers response behavior while roaming and transacting in typical shopping malls in Kolkata, one of the biggest cities of India. Cutting across the slices of urban and rural customers, they have disposed of some similarity within in responding to selling-stimuli, while they have displayed unique response style based on whether they are hailing from rural or urban background. The multivariate analytical techniques have splendidy vindicates and visualizes the networking natures of relation as well as interaction amongst and between the predicted and predictor variables, behaving functionally in a typical social ecology of marketing. A book that offers an empirical discourse on present day marketing strategy and customer analysis.

Condition: New.

Hardcover. Condition: New. ISBN:9789361342486.

Hardcover. Condition: New. Contents: 1. Introduction. 2. Citation and reviews 3. Concept and theories. 4. Social ecology 5. Research methodology. 6. Case studies. 7. Summary and conclusion. 8. Recommendation, limitation and future scope of study. The global agriculture industry is currently facing serious threats, which have arisen from the promotion of unsustainable farming practices over an extended period, resulting in significant disruptions to ecological systems and their related functions. The complexity of this problem is further compounded by the unpredictable pace of global warming and climate change. By 2050, India is projected to support a massive population of 1.6 billion people with limited land resources and increasingly unpredictable weather patterns. Approximately 68% of India's land mass is experiencing severe depletion of organic carbon, which has had a detrimental impact on crop productivity. Water availability for agricultural purposes is also rapidly decreasing. In the 1950s, the per capita availability of water was 500 cubic meters per year, but it has since declined to just 1,700 cubic meters per capita per year. Intensive farming practices are causing the erosion of 10-15 tons of topsoil per hectare of crop land in India. In light of these bleak facts, it is imperative that we adopt conservation agriculture to address these issues from both an ecological and economic perspective. The book provides a comprehensive analysis of the trend of conservation agriculture and its evolving perception among farmers in two distinct agro-climatic zones of Bengal, namely the terai and the new alluvial zones. It has drawn upon well-structured research on conservation agriculture and its implementation and responsibilities as perceived by practicing farmers in these regions. It is my expectation and belief that this book will appeal to a global audience, including scholars, faculty members and policymakers.