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Published by VDM Verlag Dr. Müller, 2010
ISBN 10: 3639148452 ISBN 13: 9783639148459
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Published by VDM Verlag Dr. Müller, 2010
ISBN 10: 3639148452 ISBN 13: 9783639148459
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Taschenbuch. Condition: Neu. PRIVATE BANKING AND WEALTH MANAGEMENT | Customer Segmentation a Way for Selecting, Getting and Keeping Customers | Anna Omarini | Taschenbuch | Einband - flex.(Paperback) | Englisch | 2010 | VDM Verlag Dr. Müller | EAN 9783639148459 | Verantwortliche Person für die EU: OmniScriptum GmbH & Co. KG, Bahnhofstr. 28, 66111 Saarbrücken, info[at]akademikerverlag[dot]de | Anbieter: preigu.
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Published by VDM Verlag Dr. Müller, 2010
ISBN 10: 3639148452 ISBN 13: 9783639148459
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Language: English
Published by VDM Verlag Dr. Müller, 2010
ISBN 10: 3639148452 ISBN 13: 9783639148459
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Language: English
Published by VDM Verlag Dr. Müller, 2010
ISBN 10: 3639148452 ISBN 13: 9783639148459
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Language: English
Published by VDM Verlag Dr. Müller, 2010
ISBN 10: 3639148452 ISBN 13: 9783639148459
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Kartoniert / Broschiert. Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Omarini AnnaAnna Omarini is Researcher and Adjunct Professor at Bocconi University (Italy) where she teaches Financial System and Private Banking.She is Professor at SDA Bocconi School of Management. Her main research areas are: R.
Language: English
Published by VDM Verlag Dr. Müller, 2010
ISBN 10: 3639148452 ISBN 13: 9783639148459
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The book examines the features of private banking business and focuses on the key roles of client segmentation, retention and acquisition. A long period of strong economic growth in both developed and developing countries greatly increased people's income levels and wealth. But things have been changing dramatically. The new industry reality is a consequence of crisis tests on client confidence and trust; but the crisis has just accelerated the situation. Assuming a customer perspective, we understand there are shaking elements around and a strategic repositioning to the industry is needed both on new approaches and business models. An in- depth customer knowledge is mandatory if a differentiate offering has to support the increasing complexity of clients needs. This book illustrates important themes relating to the wealth management service proposition and focuses on client segmentation, retention and acquisition strategies. Disciplined segmentation will help wealth managers tackle client's service challenges, allow services to be offered to specific clients in a more cost- effective manner and look for client satisfaction, trust and loyalty.