Anja Geigenmüller (66 results)
Language: English
Published by Springer, 2023
- Softcover
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Language: English
Published by Springer Nature Switzerland AG, Cham, 2023
- Softcover
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Paperback. Condition: new. Paperback. Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It… summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services. Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Language: English
Published by Springer, 2023
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Language: English
Published by Springer, 2023
- Softcover
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Language: English
Published by Springer, 2023
- Softcover
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Language: English
Published by Springer, 2022
- Hardcover
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Language: English
Published by Springer, 2023
- Softcover
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Language: English
Published by Springer, 2023
- Softcover
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Condition: New. 1st ed. 2022 edition NO-PA16APR2015-KAP.
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Seller: Bookbot, Prague, Czech RepublicBookbot
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Hardcover. Condition: Fine. Autoren- / zusammenhängende Unterschrift; Gebrochener Buchrücken / Seiten oder Softcover umgeknickt; Vergilbt / ausgeblichen. Die Abgrenzung von Angeboten der Wettbewerber sowie die Profilierung der eigenen Leistungen gegenuber den Kunden ist insbesondere bei Commodities, d.h. undifferenzierten, homog…enen und massgeblich uber den Preis unterscheidbaren Leistungen, eine grosse Herausforderung. Die Besonderheiten von Commodities haben dabei einen wesentlichen Einfluss auf die Ausgestaltung der Management- und Marketingaktivitaten. In der 2. Auflage reflektieren renommierte Autoren aus Wissenschaft und Praxis die aktuelle wissenschaftliche Diskussion. Sie entwickeln relevante Ansatze zur Differenzierung von Commodities bzw. einer gezielten De-Commoditisierung und weisen sowohl aus Kunden- als auch Unternehmenssicht Perspektiven auf, einer Commoditisierung erfolgreich zu begegnen. ".
Commodity Marketing: Strategies, Concepts, and Cases
Enke, Margit (Editor)/ Geigenmüller, Anja (Editor)/ Leischnig, Alexander (Editor)
Language: English
Published by Springer Nature, 2023
- Softcover
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Language: English
Published by Springer, 2023
- Softcover
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Language: English
Published by Springer, 2022
- Hardcover
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Condition: New. In English.
Language: English
Published by Springer, 2023
- Softcover
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Taschenbuch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes o…f commoditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.
More imagesLanguage: English
Published by Springer, 2023
- Softcover
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Taschenbuch. Condition: Neu. Commodity Marketing | Strategies, Concepts, and Cases | Margit Enke (u. a.) | Taschenbuch | Management for Professionals | viii | Englisch | 2023 | Springer | EAN 9783030906597 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]spri…nger[dot]com | Anbieter: preigu.
Language: English
Published by Springer, 2022
- Hardcover
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Condition: New. 1st ed. 2022 edition NO-PA16APR2015-KAP.
Language: English
Published by Springer Nature Switzerland AG, Cham, 2023
- Softcover
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Paperback. Condition: new. Paperback. Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commoditization and de-commoditization. It… summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services. Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services. Shipping may be from our Sydney, NSW warehouse or from our UK or US warehouse, depending on stock availability.
Language: English
Published by Springer International Publishing, 2022
- Hardcover
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Buch. Condition: Neu. Druck auf Anfrage Neuware - Printed after ordering - Commoditization is a major challenge for companies in a wide range of industries, and commodity marketing has become a priority for many top managers. This book tackles the key issues associated with the marketing of commodities and the processes of commo…ditization and de-commoditization. It summarizes the state of the art on commodity marketing, providing an overview of current debates. It also offers managerial insights, case studies, and guidance to help manage and market commodity goods and services.
Language: English
Published by Springer, 2022
- Hardcover
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hardcover. Condition: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book.
Language: German
Published by Deutscher Universitätsverlag, 2003
Series: Book 2 of 12 - Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
- Softcover
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Language: German
Published by Deutscher Universitätsverlag, 2003
Series: Book 2 of 12 - Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
- Softcover
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Condition: New. In.
Language: German
Published by Gabler Verlag, 2011
Series: Book 8 of 12 - Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
- Softcover
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Condition: New. In German.
- Hardcover
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Condition: New. In.
Language: German
Published by Deutscher Universit?tsverlag, 2003
Series: Book 2 of 12 - Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
- Softcover
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
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Condition: New. Anja Geigenmuller zeigt, dass regionale Marken an Marktbedeutung gewinnen und die Relevanz nationaler Marken in Frage stellen werden. Daraus leitet sie marken- und vor allem kommunikationspolitische Strategien zur Fuhrung regionaler Marken in regionalen und uberregionalen Markten ab." Series: Integratives Marketi…ng - Wissenstransfer Zwischen Theorie Und Praxis. Num Pages: 234 pages, 4 black & white illustrations, 14 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 13. Weight in Grams: 316. . 2003. 2003rd Edition. paperback. . . . .
Language: German
Published by Gabler Verlag, 2011
Series: Book 8 of 12 - Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
- Softcover
Seller: Kennys Bookshop and Art Galleries Ltd., Galway, GY, IrelandKennys Bookshop and Art Galleries Ltd.
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Condition: New. Series: Integratives Marketing - Wissenstransfer Zwischen Theorie Un. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 208 x 147 x 15. Weight in Grams: 363. . 2011. Paperback / so. . . . .
Language: German
Published by Gabler, 2003
Series: Book 2 of 12 - Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
- Softcover
- First Edition
Seller: Sigrun Wuertele buchgenie_de, Altenburg, GermanySigrun Wuertele buchgenie_de
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Condition: Neu. 1. Aufl. Taschenbuch 208 S. Sehr guter Zustand, ohne Namenseintrag, Zustand: 11, Neu, Taschenbuch Gabler 1. Aufl., 2003 208 S. , Regionale Marken und Konsumentenverhalten : Konsequenzen für die Markenführung, Geigenmüller, Anja (Verfasser).
- Hardcover
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Condition: New. pp. xiii + 498 3rd Updated & Extended Edition.
Language: German
Published by Deutscher Universitätsverlag, 2003
Series: Book 2 of 12 - Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
- Softcover
Seller: Kennys Bookstore, Olney, MD, U.S.A.Kennys Bookstore
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Condition: New. Anja Geigenmuller zeigt, dass regionale Marken an Marktbedeutung gewinnen und die Relevanz nationaler Marken in Frage stellen werden. Daraus leitet sie marken- und vor allem kommunikationspolitische Strategien zur Fuhrung regionaler Marken in regionalen und uberregionalen Markten ab." Series: Integratives Marketi…ng - Wissenstransfer Zwischen Theorie Und Praxis. Num Pages: 234 pages, 4 black & white illustrations, 14 black & white tables. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 13. Weight in Grams: 316. . 2003. 2003rd Edition. paperback. . . . . Books ship from the US and Ireland.
Language: German
Published by Gabler, 2011
Series: Book 8 of 12 - Integratives Marketing - Wissenstransfer zwischen Theorie und Praxis
- Softcover
Seller: Revaluation Books, Exeter, United KingdomRevaluation Books
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Paperback. Condition: Brand New. 288 pages. German language. 8.27x5.75x0.71 inches. In Stock.
