Published by Wiley & Sons, Incorporated, John, 2012
ISBN 10: 1118156633 ISBN 13: 9781118156636
Language: English
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Published by Wiley & Sons, Incorporated, John, 2009
ISBN 10: 0470317256 ISBN 13: 9780470317259
Language: English
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Add to basketCondition: Very Good. 10 Edition. Used book that is in excellent condition. May show signs of wear or have minor defects.
Published by Wiley & Sons, Incorporated, John, 2009
ISBN 10: 0470317256 ISBN 13: 9780470317259
Language: English
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Add to basketCondition: Good. 10 Edition. Used book that is in clean, average condition without any missing pages.
Published by Wiley & Sons, Incorporated, John, 2009
ISBN 10: 0470317256 ISBN 13: 9780470317259
Language: English
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Add to basketCondition: Good. 10 Edition. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.
Published by Wiley India Pvt. Ltd., 2011
ISBN 10: 8126531185 ISBN 13: 9788126531189
Language: English
Seller: Majestic Books, Hounslow, United Kingdom
Condition: New. pp. 724.
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Add to basketHardcover. Condition: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 3.4.
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Published by John Wiley & Sons Inc, 2018
ISBN 10: 1119497582 ISBN 13: 9781119497585
Language: English
Seller: SecondSale, Montgomery, IL, U.S.A.
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Add to basketPaperback. Condition: Acceptable. Connecting readers with great books since 1972. Used textbooks may not include companion materials such as access codes, etc. May have condition issues including wear and notes/highlighting. We ship orders daily and Customer Service is our top priority!
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Add to basketHardcover. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Condition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
paperback. Condition: Good. Good. book.
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Add to basketCondition: good. May show signs of wear, highlighting, writing, and previous use. This item may be a former library book with typical markings. No guarantee on products that contain supplements Your satisfaction is 100% guaranteed. Twenty-five year bookseller with shipments to over fifty million happy customers.
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Add to basketCondition: New. David A. Aaker is professor of Marketing, Emeritus at the Haas School of Business, University of California Berkeley. He is a leading expert on brand strategy and strategic marketing. He is the author of over seven books for both the practioner and the stud.
Paperback. Condition: Brand New. 13 edition. 768 pages. 9.90x7.90x1.00 inches. In Stock.
Published by John Wiley and Sons Inc, US, 2020
ISBN 10: 1119497582 ISBN 13: 9781119497585
Language: English
Seller: Rarewaves.com UK, London, United Kingdom
Paperback. Condition: New. Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of market research in strategic decision making. Employing a unique macro-micro-macro approach, the text begins with a broad overview of market research and its place within-and value to-an organization, before zooming in to detail the granular view of the research process. Step-by-step explanations cover the latest methodologies and current practices, highlighting advanced techniques as well as their limitations and potential benefits, followed by a high-level discussion of research applications. An emphasis on real-world processes is underscored by end-of-chapter cases, allowing students to apply what they've learned in the context of real-life examples covering a broad range of products and organizations. This practical approach promotes engagement while building essential critical analysis, interpretation, and decision-making skills, preparing students to recognize potential research applications, alternatives where they exist, and the quality of research at hand. By pulling together market intelligence, strategy, theory, and application, this text helps students build a deep understanding while retaining the big picture perspective.
Paperback. Condition: Brand New. 13 edition. 768 pages. 9.90x7.90x1.00 inches. In Stock.
Published by John Wiley and Sons Inc, US, 2020
ISBN 10: 1119497582 ISBN 13: 9781119497585
Language: English
Seller: Rarewaves.com USA, London, LONDO, United Kingdom
Paperback. Condition: New. Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of market research in strategic decision making. Employing a unique macro-micro-macro approach, the text begins with a broad overview of market research and its place within-and value to-an organization, before zooming in to detail the granular view of the research process. Step-by-step explanations cover the latest methodologies and current practices, highlighting advanced techniques as well as their limitations and potential benefits, followed by a high-level discussion of research applications. An emphasis on real-world processes is underscored by end-of-chapter cases, allowing students to apply what they've learned in the context of real-life examples covering a broad range of products and organizations. This practical approach promotes engagement while building essential critical analysis, interpretation, and decision-making skills, preparing students to recognize potential research applications, alternatives where they exist, and the quality of research at hand. By pulling together market intelligence, strategy, theory, and application, this text helps students build a deep understanding while retaining the big picture perspective.
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