Items related to Marketing Research
- PublisherWiley
- Publication date2020
- ISBN 10 1119497582
- ISBN 13 9781119497585
- BindingPaperback
- Number of pages768
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Marketing Research, Thirteenth Edition
Published by
John Wiley & Sons Inc
(2018)
ISBN 10: 1119497582
ISBN 13: 9781119497585
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Book Description Paperback. Condition: New. Ships in a BOX from Central Missouri! UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes). Seller Inventory # 002261042N
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Marketing Research by Kumar, V., Leone, Robert P., Aaker, David A., Day, George S. [Paperback ]
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Marketing Research
Published by
John Wiley and Sons
(2020)
ISBN 10: 1119497582
ISBN 13: 9781119497585
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Book Description PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000. Seller Inventory # FW-9781119497585
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Marketing Research
Published by
John Wiley & Sons Inc
(2018)
ISBN 10: 1119497582
ISBN 13: 9781119497585
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Book Description Paperback / softback. Condition: New. New copy - Usually dispatched within 4 working days. Seller Inventory # B9781119497585
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Marketing Research (Paperback)
Published by
John Wiley & Sons Inc, New York
(2020)
ISBN 10: 1119497582
ISBN 13: 9781119497585
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Book Description Paperback. Condition: new. Paperback. Marketing Research, 13th Edition presents a clear and comprehensive introduction to the field, with a strong focus on methodologies and the role of market research in strategic decision making. Employing a unique macro-micro-macro approach, the text begins with a broad overview of market research and its place withinand value toan organization, before zooming in to detail the granular view of the research process. Step-by-step explanations cover the latest methodologies and current practices, highlighting advanced techniques as well as their limitations and potential benefits, followed by a high-level discussion of research applications. An emphasis on real-world processes is underscored by end-of-chapter cases, allowing students to apply what theyve learned in the context of real-life examples covering a broad range of products and organizations. This practical approach promotes engagement while building essential critical analysis, interpretation, and decision-making skills, preparing students to recognize potential research applications, alternatives where they exist, and the quality of research at hand. By pulling together market intelligence, strategy, theory, and application, this text helps students build a deep understanding while retaining the big picture perspective. Revised edition of Marketing research, [2016] Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Seller Inventory # 9781119497585
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Book Description Condition: New. Buy with confidence! Book is in new, never-used condition 3.09. Seller Inventory # bk1119497582xvz189zvxnew
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Book Description Paperback. Condition: new. New. Fast Shipping and good customer service. Seller Inventory # Holz_New_1119497582
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