A Moore (Over 18,000 results)

Paperback. Condition: Very Good. Daymond Lavine;Daymond Lavine;Daymond Lavine;Daymond Lavine (illustrator).

Condition: acceptable. This copy has clearly been enjoyedâ"expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.

Hardback. Condition: Good.

Paperback. Condition: Very Good.

Condition: good. Books may contain some notes and highlighting. Supplements such as Access Codes, Cd's Dust Jackets, etc. are not guaranteed with used book purchases.

paperback. Condition: Good.

Paperback. Condition: Good.

Condition: acceptable. This copy has clearly been enjoyedâ"expect noticeable shelf wear and some minor creases to the cover. Binding is strong, and all pages are legible. May contain previous library markings or stamps.

Paperback. Condition: Fair.

Condition: very_good. Cover may have light wear, pages in very good condition and binding is sturdy; may have other light shelf wear or creases. May have notes or highlighting.

Condition: acceptable. Books may contain multiple pages with notes and highlighting. Supplements such as Access Codes, Cd's, etc. are not guaranteed with used book purchases.

Hardback. Condition: Very Good. In his classic work Crossing the Chasm, Geoffrey Moore introduced the concept of a -chasm' that new innovative products must cross to reach the mainstream market. Now he teaches marketers how to bridge it and survive the ensuing whirlwind of demand.aThe definitive work on high-tech marketing strategy, this book examines the real-life tactics used by successful chasm crossers such as HP, Apple, AT&T, Oracle, NeXT, and Silicon Graphics. Moore explains how to seize control of the profit-rich niches that exist beyond the chasm and enter the tornado phase of their Technology Adoption Life Cycle. He explores the effects of the Technology Adoption Life Cycle not just on marketing but on overall business planning, especially strategic partnerships, competitive advantage, positioning, and organizational leadership.…

Paperback. Condition: Good. Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world?once prompting Conan O?Brien to ask ?Who is Geoffrey Moore and why is he more famous than me?? Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore?s consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, ZONE TO WIN is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors. Moore?s classic bestseller, CROSSING THE CHASM, has sold more than one million copies by addressing the challenges faced by start-up companies. Now ZONE TO WIN is set to guide established enterprises through the same journey. ?For any company, regardless of size or industry, ZONE TO WIN is the playbook for succeeding in today?s disruptive, connected, fast-paced business world.? ?Marc Benioff, CEO, Salesforce ?Once again Geoffrey Moore weighs in with a prescient examination of what it takes to win in today?s competitive, disruptive business environment.? ?Satya Nadella, CEO, Microsoft "With this book, Geoffrey Moore continues to lead us all through ever-changing times.His work has changed the game of changing the game!" ?Gary Kovacs, CEO, AVG ?ZONE TO WIN uses crystal-clear language to describe the management plays necessary to win in an ever-disrupting marketplace. Regardless of your level of management experience, you will find this book an invaluable tool for building long-term success for your business.? ?Lip-Bu Tan, President and CEO, Cadence Design Systems.…

Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Condition: Acceptable. Item in acceptable condition! Textbooks may not include supplemental items i.e. CDs, access codes etc.

Paperback. Condition: Very Good. Over the last 25 years, Geoffrey Moore has established himself as one of the most influential high-tech advisors in the world?once prompting Conan O?Brien to ask ?Who is Geoffrey Moore and why is he more famous than me?? Following up on the ferociously innovative ESCAPE VELOCITY, which served as the basis for Moore?s consulting work to such companies as Salesforce, Microsoft, and Intel, ZONE TO WIN serves as the companion playbook for his landmark guide, offering a practical manual to address the challenge large enterprises face when they seek to add a new line of business to their established portfolio. Focused on spurring next-generation growth, guiding mergers and acquisitions, and embracing disruption and innovation, ZONE TO WIN is a high-powered tool for driving your company above and beyond its limitations, its definitions of success, and ultimately, its competitors. Moore?s classic bestseller, CROSSING THE CHASM, has sold more than one million copies by addressing the challenges faced by start-up companies. Now ZONE TO WIN is set to guide established enterprises through the same journey. ?For any company, regardless of size or industry, ZONE TO WIN is the playbook for succeeding in today?s disruptive, connected, fast-paced business world.? ?Marc Benioff, CEO, Salesforce ?Once again Geoffrey Moore weighs in with a prescient examination of what it takes to win in today?s competitive, disruptive business environment.? ?Satya Nadella, CEO, Microsoft "With this book, Geoffrey Moore continues to lead us all through ever-changing times.His work has changed the game of changing the game!" ?Gary Kovacs, CEO, AVG ?ZONE TO WIN uses crystal-clear language to describe the management plays necessary to win in an ever-disrupting marketplace. Regardless of your level of management experience, you will find this book an invaluable tool for building long-term success for your business.? ?Lip-Bu Tan, President and CEO, Cadence Design Systems.…

Paperback. Condition: Fair. Hypergrowth markets are explained and explored in a book offering specific answers as to how companies can develop markets for their products, how they can sustain this growth, and how they can survive the inevitable downturns.

Paperback. Condition: Very Good. Hypergrowth markets are explained and explored in a book offering specific answers as to how companies can develop markets for their products, how they can sustain this growth, and how they can survive the inevitable downturns.

paperback. Condition: Very Good.

Hardback. Condition: Fair. In his classic work Crossing the Chasm, Geoffrey Moore introduced the concept of a -chasm' that new innovative products must cross to reach the mainstream market. Now he teaches marketers how to bridge it and survive the ensuing whirlwind of demand.aThe definitive work on high-tech marketing strategy, this book examines the real-life tactics used by successful chasm crossers such as HP, Apple, AT&T, Oracle, NeXT, and Silicon Graphics. Moore explains how to seize control of the profit-rich niches that exist beyond the chasm and enter the tornado phase of their Technology Adoption Life Cycle. He explores the effects of the Technology Adoption Life Cycle not just on marketing but on overall business planning, especially strategic partnerships, competitive advantage, positioning, and organizational leadership.…

Hardback. Condition: Fair. Addresses the central dilemma established firms face: how to continue to harvest past success while driving the organization, its people and its processes, toward future growth and opportunities.

Hardback. Condition: Very Good. Addresses the central dilemma established firms face: how to continue to harvest past success while driving the organization, its people and its processes, toward future growth and opportunities.

Condition: Good. Item in good condition. Textbooks may not include supplemental items i.e. CDs, access codes etc.

Paperback. Condition: Good. Hypergrowth markets are explained and explored in a book offering specific answers as to how companies can develop markets for their products, how they can sustain this growth, and how they can survive the inevitable downturns.

Hardback. Condition: Good. In his classic work Crossing the Chasm, Geoffrey Moore introduced the concept of a -chasm' that new innovative products must cross to reach the mainstream market. Now he teaches marketers how to bridge it and survive the ensuing whirlwind of demand.aThe definitive work on high-tech marketing strategy, this book examines the real-life tactics used by successful chasm crossers such as HP, Apple, AT&T, Oracle, NeXT, and Silicon Graphics. Moore explains how to seize control of the profit-rich niches that exist beyond the chasm and enter the tornado phase of their Technology Adoption Life Cycle. He explores the effects of the Technology Adoption Life Cycle not just on marketing but on overall business planning, especially strategic partnerships, competitive advantage, positioning, and organizational leadership.…

Hardback. Condition: Good. Addresses the central dilemma established firms face: how to continue to harvest past success while driving the organization, its people and its processes, toward future growth and opportunities.

Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Hardcover. Condition: Very Good.

Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.

Condition: very_good. Book is in very good condition and may include minimal underlining highlighting. The book can also include "From the library of" labels. May not contain miscellaneous items toys, dvds, etc. . We offer 100% money back guarantee and 24 7 customer service.