Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials)

3.94 avg rating
( 917 ratings by Goodreads )
 
9780060745813: Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials)

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.

Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.

"synopsis" may belong to another edition of this title.

Review:

This is Moore's second book expounding his high-tech marketing theories, focusing on what to do when you've followed his advice in Crossing the Chasm so well that customers are beating down your door and crawling in the windows, putting your business into a new lifecycle stage: the mass market.

About the Author:

Geoffrey A. Moore is the author of Escape Velocity, Inside the Tornado, and Living on the Fault Line.

"About this title" may belong to another edition of this title.

Top Search Results from the AbeBooks Marketplace

1.

Geoffrey A. Moore
Published by HarperCollins Publishers Inc, United States (2005)
ISBN 10: 0060745819 ISBN 13: 9780060745813
New Paperback Quantity Available: 10
Seller:
The Book Depository
(London, United Kingdom)
Rating
[?]

Book Description HarperCollins Publishers Inc, United States, 2005. Paperback. Book Condition: New. Reissue. Language: English . Brand New Book. In this, the second of Geoff Moore s classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author s note.Once a product crosses the chasm it is faced with the tornado, a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption. Bookseller Inventory # AA89780060745813

More Information About This Seller | Ask Bookseller a Question

Buy New
7.60
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

2.

Moore, Geoffrey A.
ISBN 10: 0060745819 ISBN 13: 9780060745813
New Quantity Available: > 20
Seller:
Paperbackshop-US
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2005. PAP. Book Condition: New. New Book. Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # VC-9780060745813

More Information About This Seller | Ask Bookseller a Question

Buy New
6.61
Convert Currency

Add to Basket

Shipping: 3.02
Within U.S.A.
Destination, Rates & Speeds

3.

Geoffrey A. Moore
Published by HarperCollins Publishers Inc, United States (2005)
ISBN 10: 0060745819 ISBN 13: 9780060745813
New Paperback Quantity Available: 10
Seller:
The Book Depository US
(London, United Kingdom)
Rating
[?]

Book Description HarperCollins Publishers Inc, United States, 2005. Paperback. Book Condition: New. Reissue. Language: English . Brand New Book. In this, the second of Geoff Moore s classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author s note.Once a product crosses the chasm it is faced with the tornado, a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption. Bookseller Inventory # AA89780060745813

More Information About This Seller | Ask Bookseller a Question

Buy New
9.71
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

4.

Geoffrey A. Moore
Published by HarperBusiness 2011-03-20 (2011)
ISBN 10: 0060745819 ISBN 13: 9780060745813
New Quantity Available: 5
Seller:
Chiron Media
(Wallingford, United Kingdom)
Rating
[?]

Book Description HarperBusiness 2011-03-20, 2011. Book Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bookseller Inventory # NU-GRD-05306761

More Information About This Seller | Ask Bookseller a Question

Buy New
6.79
Convert Currency

Add to Basket

Shipping: 2.99
From United Kingdom to U.S.A.
Destination, Rates & Speeds

5.

Geoffrey A. Moore
Published by HarperCollins Publishers Inc, United States (2005)
ISBN 10: 0060745819 ISBN 13: 9780060745813
New Paperback Quantity Available: 10
Seller:
Book Depository hard to find
(London, United Kingdom)
Rating
[?]

Book Description HarperCollins Publishers Inc, United States, 2005. Paperback. Book Condition: New. Reissue. Language: English . This book usually ship within 10-15 business days and we will endeavor to dispatch orders quicker than this where possible. Brand New Book. In this, the second of Geoff Moore s classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author s note.Once a product crosses the chasm it is faced with the tornado, a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption. Bookseller Inventory # BTE9780060745813

More Information About This Seller | Ask Bookseller a Question

Buy New
9.92
Convert Currency

Add to Basket

Shipping: FREE
From United Kingdom to U.S.A.
Destination, Rates & Speeds

6.

Moore, Geoffrey A.
Published by HarperBusiness (2011)
ISBN 10: 0060745819 ISBN 13: 9780060745813
New Paperback Quantity Available: 2
Seller:
The Monster Bookshop
(Fleckney, United Kingdom)
Rating
[?]

Book Description HarperBusiness, 2011. Paperback. Book Condition: New. BRAND NEW ** SUPER FAST SHIPPING FROM UK WAREHOUSE ** 30 DAY MONEY BACK GUARANTEE. Bookseller Inventory # mon0001588366

More Information About This Seller | Ask Bookseller a Question

Buy New
7.99
Convert Currency

Add to Basket

Shipping: 1.99
From United Kingdom to U.S.A.
Destination, Rates & Speeds

7.

Moore, Geoffrey A.
ISBN 10: 0060745819 ISBN 13: 9780060745813
New Quantity Available: > 20
Seller:
Pbshop
(Wood Dale, IL, U.S.A.)
Rating
[?]

Book Description 2005. PAP. Book Condition: New. New Book.Shipped from US within 10 to 14 business days. Established seller since 2000. Bookseller Inventory # IB-9780060745813

More Information About This Seller | Ask Bookseller a Question

Buy New
7.21
Convert Currency

Add to Basket

Shipping: 3.02
Within U.S.A.
Destination, Rates & Speeds

8.

Moore, Geoffrey A.
Published by HarperBusiness (2005)
ISBN 10: 0060745819 ISBN 13: 9780060745813
New Paperback Quantity Available: > 20
Seller:
Murray Media
(North Miami Beach, FL, U.S.A.)
Rating
[?]

Book Description HarperBusiness, 2005. Paperback. Book Condition: New. Never used!. Bookseller Inventory # 0060745819

More Information About This Seller | Ask Bookseller a Question

Buy New
8.80
Convert Currency

Add to Basket

Shipping: 1.51
Within U.S.A.
Destination, Rates & Speeds

9.

Moore, Geoffrey A.
Published by Harper Collins Publishers
ISBN 10: 0060745819 ISBN 13: 9780060745813
New Quantity Available: > 20
Seller:
INDOO
(Avenel, NJ, U.S.A.)
Rating
[?]

Book Description Harper Collins Publishers. Book Condition: New. Brand New. Bookseller Inventory # 0060745819

More Information About This Seller | Ask Bookseller a Question

Buy New
7.71
Convert Currency

Add to Basket

Shipping: 2.65
Within U.S.A.
Destination, Rates & Speeds

10.

Geoffrey A. Moore
Published by HarperBusiness 2011-03-20 (2011)
ISBN 10: 0060745819 ISBN 13: 9780060745813
New Quantity Available: 5
Seller:
Chiron Media
(Wallingford, United Kingdom)
Rating
[?]

Book Description HarperBusiness 2011-03-20, 2011. Book Condition: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Bookseller Inventory # NU-HCL-00002522

More Information About This Seller | Ask Bookseller a Question

Buy New
7.87
Convert Currency

Add to Basket

Shipping: 2.99
From United Kingdom to U.S.A.
Destination, Rates & Speeds

There are more copies of this book

View all search results for this book