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A Naert, Philippe (55 results)
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Building Models for Marketing Decisions (International Series in Quantitative Marketing, 9)
Published by Springer (edition 2000), 2000
ISBN 10: 079237813X ISBN 13: 9780792378136
Language: English
Paperback. Condition: Good. 2000. It's a preowned item in good condition and includes all the pages. It may have some general signs of wear and tear, such as markings, highlighting, slight damage to the cover, minimal wear to the binding, etc., but they will not affect the overall reading experience.
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Optimal Allocation of Competitive Marketing Efforts Revisited Classic Reprint
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Retail Outlet Location A Model of the Distribution Network Aggregate Performance Classic Reprint
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Alternative Markup Decision Rules and Their Profit Implications (Classic Reprint)
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Observations on Applying the DorfmanSteiner Theorem Classic Reprint
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Visit Continuation Rates, Inter Visit Times, and Their Managerial Implications to Family Planning Administrators A Case Study of Atlanta Classic Reprint
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
PAP. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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paperback. Condition: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!
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Building Models for Marketing Decisions (International Series in Quantitative Marketing, 9)
Seller: Bay State Book Company, North Smithfield, RI, U.S.A.
Seller rating 5 out of 5 stars
Condition: good. The book is in good condition with all pages and cover intact, including the dust jacket if originally issued. The spine may show light wear. Pages may contain some notes or highlighting, and there might be a "From the library of" label. Boxed set packaging, shrink wrap, or included media like CDs may be missing.
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HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Optimal Allocation of Competitive Marketing Efforts Revisited Classic Reprint
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Retail Outlet Location A Model of the Distribution Network Aggregate Performance Classic Reprint
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Alternative Markup Decision Rules and Their Profit Implications Classic Reprint
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Observations on Applying the Dorfman-Steiner Theorem (Classic Reprint)
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Visit Continuation Rates, Inter Visit Times, and Their Managerial Implications to Family Planning Administrators: A Case Study of Atlanta (Classic Reprint)
Seller: PBShop.store UK, Fairford, GLOS, United Kingdom
Seller rating 5 out of 5 stars
HRD. Condition: New. New Book. Shipped from UK. Established seller since 2000.
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Building implementable marketing models. Ex-Library.
Published by Martinus Nijhoff Social Sciences Division, Leiden & Boston, 1978
ISBN 10: 9020704362 ISBN 13: 9789020704365
Language: English
Seller: Yushodo Co., Ltd., Fuefuki-shi, Yamanashi Pref., Japan
Association Member: ILAB
Seller rating 5 out of 5 stars
paper. Condition: good. No Jacket. xii, 406 p.
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Building implementable marketing models. Ex-Library.
Published by Martinus Nijhoff Social Sciences Division, Leiden & Boston, 1978
ISBN 10: 9020704362 ISBN 13: 9789020704365
Language: English
Seller: Yushodo Co., Ltd., Fuefuki-shi, Yamanashi Pref., Japan
Association Member: ILAB
Seller rating 5 out of 5 stars
hard. Condition: good. No Jacket. xii, 406 p.
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Observations on Applying the Dorfman-Steiner Theorem.
Published by HardPress Publishing, 2013
ISBN 10: 1314726528 ISBN 13: 9781314726527
Language: English
Seller: THE SAINT BOOKSTORE, Southport, United Kingdom
Seller rating 5 out of 5 stars
Paperback. Condition: New. New copy - Usually dispatched within 4 working days. 184.
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Paperback. Condition: Brand New. 46 pages. 9.02x5.98x0.09 inches. In Stock.
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Paperback Feb 26, 2008. Condition: Used: Good. Building Models for Marketing Decisions | Peter S. H. Leeflang, Dick R. Wittink, Michel Wedel, Philippe A. Naert | Kluwer, 2000. In-8° broché, 645p . Couverture propre . Dos solide. Intérieur frais sans soulignage ou annotation. Exemplaire de bibliothèque : petit code barre en pied de 1re de couv., cotation au dos, rares et discrets petits tampons à l'intérieur de l'ouvrage. Très bon état général pour cet ouvrage. [Ba 43].
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Paperback. Condition: New. Print on Demand. This book presents a theoretical construct that defines the optimal allocation of competitive marketing efforts in an oligopolistic market. The construct builds upon the Dorfman-Steiner theorem, extending it to consider scenarios where multiple firms compete within a single market. The author introduces the concept of 'market share optimization' and develops a mathematical equation to quantify this concept, establishing a relationship between absolute and relative advertising elasticity. Analogous results are derived for price and quality elasticity, facilitating a multifaceted analysis of competitive marketing strategies. The theoretical framework proposed in this book provides a valuable tool for marketers and business strategists seeking to optimize their marketing efforts within competitive environments. By incorporating the concept of market share optimization, the author extends the applicability of the Dorfman-Steiner theorem, opening new avenues for research and empowering practitioners with a refined approach to decision-making. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.
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Paperback. Condition: New. Print on Demand. This book delves into the complexities of markup decisions within vertical market structures, where multiple levels of entities, such as producers and retailers, interact. The author challenges traditional assumptions that often ignore the influence of intermediaries, such as retailers, on markup pricing. Through a series of thought-provoking examples, the author demonstrates that markup is not a static concept but rather a strategic variable that can significantly impact the profitability of both producers and retailers. The book explores the rationales behind constant percentage markup pricing, comparing it to simple marginalist pricing, and highlights the factors that influence optimal markup levels. By analyzing market structures and the power dynamics between different entities, this book provides valuable insights for businesses seeking to optimize their markup strategies. It emphasizes the importance of considering the interactions between various market participants and the impact of markup decisions on their profitability. Readers will gain a deeper understanding of the complexities of vertical market structures and the factors that shape markup decisions, empowering them to make informed choices that maximize their financial performance. This book is a reproduction of an important historical work, digitally reconstructed using state-of-the-art technology to preserve the original format. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in the book. print-on-demand item.
