Emanuel Bayer

Emanuel Bayer is Professor of Business Administration – Marketing Management at the Baden-Wuerttemberg Cooperative State University in Mannheim and an expert in data-driven marketing. His teaching and research focus on Customer Intelligence and Marketing Analytics. Before his appointment as professor, he worked as a management consultant in the Inhouse Consulting division of Commerzbank, where he explored how companies can leverage their data for customer-centric use cases. He earned his Ph.D. in Quantitative Marketing under Prof. Dr. Bernd Skiera at Goethe University Frankfurt. His research has been published in leading academic journals such as the Journal of Marketing Research and the International Journal of Research in Marketing. In addition, his work has appeared in practice-oriented newspapers and magazines, including the Frankfurter Allgemeine Zeitung and the Harvard Business Review. He has received the prestigious Erich Gutenberg Prize for young researchers and several other awards, such as the HORIZONT Foundation Sponsorship Award and the Paul H. Repplinger Honorary Prize.