Writing for the Mass Media (5th Edition)
Language: English
Published by Allyn & Bacon, 2001
- Softcover
- Used
Seller: ZBK Books, Carlstadt, NJ, U.S.A.ZBK Books
AbeBooks seller since March 10, 2023
Condition: Used - Good
£ 4.24
Quantity: 1 available
Add to basketItem description from seller
Fast & Free Shipping – Good condition. It may show normal signs of use, such as light writing, highlighting, or library markings, but all pages are intact and the book is fully readable. A solid, complete copy that's ready to enjoy.
Seller Inventory # ZWV.0205335470.G
- Title
- Writing for the Mass Media (5th Edition)
- Author
- Stovall, James Glen
- Publisher
- Allyn & Bacon
- Publication year
- 2001
- Condition
- good
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0205335470
- ISBN 13
- 9780205335473
- Edition
- 5th or later Edition
Through five editions, Writing for the Mass Media remains one of the most clear and efficient introductions to media writing.
This successful text offers a simple organization, clear writing, abundant exercises, and precise examples that give students the information and opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing ― inverted pyramid for print and Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations ― and covers all major areas of media, including the World Wide Web.
"Synopsis" may belong to another edition of this title.
From the Back Cover
New to the Sixth Edition
- A completely rewritten chapter on writing for the Web uses innovative exercises to develop writing skills, accounts for many of the structures and demands of the web environment, and helps students navigate in this medium.
- Many new examples of good writing are featured in the text, against which students are encouraged to model their own writing.
- New exercises found in many of the chapters, including those involving grammar and style, allow students to put content into practice.
- An updated Companion Website (www.ablongman.com/stovall6e) and Instructor’s Manual, with additional material for lectures and discussion, as well as some additional exercise material, provide supplementary material for users.
- A glossary provides easy access to definitions of terms used throughout the book.
“Stovall’s strengths are many. . .the book is a bargain and the inclusion of exercises for each chapter heightens its bargain status. Likewise, the back-to-basics approach makes the book accessible to a wide range of students.”
“For those who are in search of breadth, Stovall’s greatest virtue has to be the diversity of media writing tasks addressed. Not one of the competitors that I have used offers nearly the diversity of writing assignments treated by Stovall.”
Laurence W. Fennelly, Macon State College
“Stovall’s text is easy to read and the information is easy to access for any entry-level course in media writing.”
Christine Cranford, East Carolina University
"About the title" may belong to another edition of this title.
Shipping rates within U.S.A.
| Item | 4 to 8 business days | 4 to 8 business days |
|---|---|---|
| First item | £ 0.00 | £ 0.00 |
Payment methods
Store description
ZBK Books is an online retailer that specializes in the acquisition, sale, and recycling of books & media. We are dedicated to promoting sustainability, reducing waste, supporting literacy & education by giving used books a second life. Actively managing a growing inventory of over 300,000 units, ZBK is now processing, distributing, and reselling over 5 Million units/year B2B/B2C.
Specialty
New and Used booksSeller's business information
ZBK International Inc
352 Washington Ave
Carlstadt, NJ U.S.A. 07072
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to ZBK Books, Belleville, New Jersey, U.S.A., without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.