Through five editions, Writing for the Mass Media remains one of the most clear and efficient introductions to media writing.
This successful text offers a simple organization, clear writing, abundant exercises, and precise examples that give students the information and opportunity to develop their skills as professional writers. Using a workbook-style format, it introduces and explains the major forms of media writing ― inverted pyramid for print and Web, dramatic unity for broadcast, copy platforms for advertising, and the various writing structures required for public relations ― and covers all major areas of media, including the World Wide Web.
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New to the Sixth Edition
“Stovall’s strengths are many. . .the book is a bargain and the inclusion of exercises for each chapter heightens its bargain status. Likewise, the back-to-basics approach makes the book accessible to a wide range of students.”
“For those who are in search of breadth, Stovall’s greatest virtue has to be the diversity of media writing tasks addressed. Not one of the competitors that I have used offers nearly the diversity of writing assignments treated by Stovall.”
Laurence W. Fennelly, Macon State College
“Stovall’s text is easy to read and the information is easy to access for any entry-level course in media writing.”
Christine Cranford, East Carolina University
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