Why Diets Fail (Because Youre Addicted to Sugar): Science Explains How to End Cravings, Lose Weight, and Get Healthy

Nichole M. Avena and John R. Talbott

ISBN 10: 1607744864 / ISBN 13: 9781607744863

Published by Ten Speed Press, 2014

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Bibliographic Details

• Title: Why Diets Fail (Because Youre Addicted to Sugar): Science Explains How to End Cravings, Lose Weight, and Get Healthy
• Publisher: Ten Speed Press
• Publication Date: 2014
• Language: English
• ISBN 10: 1607744864
• ISBN 13: 9781607744863
• Binding: Hardcover
• Condition: Used; Very Good

About this title

Synopsis

This revolutionary eating plan reveals definitive proof that sugar is addictive, and presents the first science-based program to cut out the sugar, stop the cravings that cause most diets to eventually fail, and lose weight--permanently.
 
Most diets work for a while...but there usually comes a point when the dieter can't maintain the strict dietary changes required to lose additional pounds or keep the weight off. Why? Because cravings take over and, as with cigarettes or drugs, the pull becomes too strong to resist. In Why Diets Fail, Dr. Nicole M. Avena and John R. Talbott explain that sugar addiction underlies those cravings and share a revolutionary plan for going sugar-free and sticking to the diet during the make-or-break withdrawal period. An easy-to-use sugar equivalency table expresses the amount of sugar in 600-plus common foods so dieters know precisely what to eat and what to avoid.

About the Author

NICOLE M. AVENA, PhD, is a world-renowned neuroscientist and expert in diet, nutrition, and addiction. She received her doctorate in neuroscience and psychology from Princeton University and did her postdoctoral fellowship at The Rockefeller University in New York. Dr. Avena is a faculty member at the New York Obesity Research Center at Columbia University. She has published more than sixty scholarly journal articles on topics related to diet, nutrition, and overeating. Her research achievements have been honored by awards from several groups, including the New York Academy of Sciences, the American Psychological Association, and the National Institutes of Health. Dr. Avena lives with her husband and daughter in New Jersey.

JOHN R. TALBOTT is the bestselling author of ten books that have sold more than 200,000 copies in twenty countries. He is an associate professor at the SP Jain School of Global Management in Dubai, which is ranked in the top twenty international management programs in the world by Forbes. Previously a visiting scholar at UCLA, Talbott has published academic research on AIDS prevention, democracy, inequality, and economic growth. He graduated from Cornell University with a degree in engineering and earned his MBA at UCLA. His work has appeared in The Boston Globe, San Francisco Chronicle, The New Republic, Financial Times, and The Wall Street Journal.

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