Why Diets Fail (Because You're Addicted to Sugar): Science Explains How to End Cravings, Lose Weight, and Get Healthy - Hardcover

Nichole M. Avena; John R. Talbott

Hardcover

ISBN 10: 1607744864 ISBN 13: 9781607744863

Publisher: Ten Speed Press, 2014

Synopsis

This revolutionary eating plan reveals definitive proof that sugar is addictive, and presents the first science-based program to cut out the sugar, stop the cravings that cause most diets to eventually fail, and lose weight--permanently.
 
Most diets work for a while...but there usually comes a point when the dieter can't maintain the strict dietary changes required to lose additional pounds or keep the weight off. Why? Because cravings take over and, as with cigarettes or drugs, the pull becomes too strong to resist. In Why Diets Fail, Dr. Nicole M. Avena and John R. Talbott explain that sugar addiction underlies those cravings and share a revolutionary plan for going sugar-free and sticking to the diet during the make-or-break withdrawal period. An easy-to-use sugar equivalency table expresses the amount of sugar in 600-plus common foods so dieters know precisely what to eat and what to avoid.

About this title

About the Author

NICOLE M. AVENA, PhD, is a world-renowned neuroscientist and expert in diet, nutrition, and addiction. She received her doctorate in neuroscience and psychology from Princeton University and did her postdoctoral fellowship at The Rockefeller University in New York. Dr. Avena is a faculty member at the New York Obesity Research Center at Columbia University. She has published more than sixty scholarly journal articles on topics related to diet, nutrition, and overeating. Her research achievements have been honored by awards from several groups, including the New York Academy of Sciences, the American Psychological Association, and the National Institutes of Health. Dr. Avena lives with her husband and daughter in New Jersey.

JOHN R. TALBOTT is the bestselling author of ten books that have sold more than 200,000 copies in twenty countries. He is an associate professor at the SP Jain School of Global Management in Dubai, which is ranked in the top twenty international management programs in the world by Forbes. Previously a visiting scholar at UCLA, Talbott has published academic research on AIDS prevention, democracy, inequality, and economic growth. He graduated from Cornell University with a degree in engineering and earned his MBA at UCLA. His work has appeared in The Boston Globe, San Francisco Chronicle, The New Republic, Financial Times, and The Wall Street Journal.

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Excerpt. © Reprinted by permission. All rights reserved.

Why You Need to Read This “Diet” Book
These days, diet books are a dime a dozen, but few books combine the lived experience of someone who has implemented that diet and seen amazing results with the scientific research that supports and explains why the eating plan works. In Why Diets Fail, you gain all the latest scientific knowledge and expertise from Dr. Avena, who has a PhD in psychology and neuroscience and is an expert in the fields of addiction, nutrition, and obesity, informed by insights from John, who has lived through this experience.
     Moreover, you will learn about some fascinating research discoveries that you may not yet be aware of, many of which may explain why certain approaches that you have taken in the past to lose weight have been unsuccessful. All too often, research findings are reported in scholarly journals or discussed among researchers and members of the scientific community, and even though they may have direct application to human life, they rarely reach the larger public. Thus, such findings fail to have a significant effect on the day-to-day lives of the people who could benefit. That’s why this book is so valuable. Together, we’ll explain why John’s revelation, and resolution, regarding addiction to sugars was beneficial to his life, and could be to yours, in so many ways.
     Although diet will certainly be discussed, we’re reticent to call this a “diet” book, as that term doesn’t necessarily reflect how extremely valuable this book can be to individuals who struggle to achieve and maintain a healthy body weight. But trust us, when you implement the diet, like John did, you can reawaken to a life that is more fulfilling, fun, and rewarding than anything you could have imagined.

Edition details

• Publisher: Ten Speed Press
• Publication date: 2014
• Language: English
• ISBN 10: 1607744864
• ISBN 13: 9781607744863
• Binding: Hardcover
• Edition number: 1
• Number of pages: 240