What Makes Winning Brands Different : The Hidden Method Behind the World's Most Successful Brands
Language: English
Published by John Wiley & Sons, 2000
- Hardcover
- Used
Seller: Buchpark, Trebbin, GermanyBuchpark
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Condition: Used - Fine
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Zustand: Sehr gut | Sprache: Englisch | Produktart: Bücher | what makes winning brands different the hidden method behind the world's most successful brands How can you overcome the worst marketing odds and set virtually any brand on a new path to growth? * A fruit juice suddenly experiences a growth rate of 35% even though the consumer finds it more watery, sweeter and more artificial than 100% pure juice products. * A mini car becomes an overnight success that lasts years although it looks and handles like a shoebox on wheels. * A pasta brand achieves market dominance against 400 competitors in the same market, and this despite the fact that it has no objective quality advantage. According to Andreas Buchholz and Wolfram Wördemann, who have reached the end of a six-year research project on how and why some brands succeed in consistently outperforming their competitors, it all boils down to the right growth code. In this highly practical and readable book you will learn what makes the success of the world's leading brands and how you can apply these lessons to your own product or service. Learning from winning brands is the best way to create new winning brands. Put the Buchholz and Wördemann method to work on any marketing challenge and develop a winning strategy for your brand. Marketing.…
Seller Inventory # 173378/2
- Title
- What Makes Winning Brands Different : The Hidden Method Behind the World's Most Successful Brands
- Author
- Andreas Buchholz, Wolfram Wö Rdemann, Wolfram Wordemann
- Publisher
- John Wiley & Sons
- Publication year
- 2000
- Condition
- Sehr gut
- Binding
- Hardcover
- Language
- English
- ISBN 10
- 0471720259
- ISBN 13
- 9780471720256
- Seller catalogs
- Bücher
* Provides the first ever complete analysis of successful brands to discover what has really driven their success. Enables readers to build for the first time on this global branding experience.
* Identifies the 'growth codes' consistently applied by successful brands, and isolates them to create a global standard tool that anyone can apply them to sell more product at minimum risk.
* Based on a six-year study of 1,045 extremely successful brands from all over the world. Includes international case examples from Nestlé, Siemens, Procter and Gamble and many more.
* Formerly at Procter & Gamble, the authors are among Europe's leading marketers. They run their own agency and have been selected as marketers for the world's first virtual agency.
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About the Author
"About the title" may belong to another edition of this title.
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| Item | 60 to 60 business days | 60 to 60 business days |
|---|---|---|
| First item | £ 90.27 | £ 111.77 |
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