What is Strategy and Does it Matter? (Routledge Series in Analytical Management)

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ISBN 10: 0415059429 / ISBN 13: 9780415059428

Published by - -, 1788

About this Item

This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping.

Seller Inventory # 6545-9780415059428

Bibliographic Details

• Title: What is Strategy and Does it Matter? (Routledge Series in Analytical Management)
• Publisher: - -
• Publication Date: 1788
• Language: English
• ISBN 10: 0415059429
• ISBN 13: 9780415059428
• Binding: Paperback
• Condition: Very Good

About this title

Synopsis

In his introduction to this book on corporate strategy, Richard Whittington makes the point that the great number of published books on strategic management all cover much the same ground and present similar recipes for success, and few indulge in self-questioning. If it was really as easy as that, managers would only need to read a few books in order to ensure they never make mistakes. Reality, however, is that in the world of business many of the most well-accepted models of strategic action have met with spectacular failure. "What is Strategy - and Does it Matter?" identifies four basic "theories of action" in strategy: the classical planning approach; the efficiency-driven evolutionary approach; the craft-like processural approach; and the internationally-sensitive, systemic approach.