Synopsis
In his introduction to this book on corporate strategy, Richard Whittington makes the point that the great number of published books on strategic management all cover much the same ground and present similar recipes for success, and few indulge in self-questioning. If it was really as easy as that, managers would only need to read a few books in order to ensure they never make mistakes. Reality, however, is that in the world of business many of the most well-accepted models of strategic action have met with spectacular failure. "What is Strategy - and Does it Matter?" identifies four basic "theories of action" in strategy: the classical planning approach; the efficiency-driven evolutionary approach; the craft-like processural approach; and the internationally-sensitive, systemic approach.
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What Is Strategy, and Does It Matter?
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What is Strategy and Does it Matter? Routledge Series in Analytical Management
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What is Strategy and Does it Matter? (Routledge Series in Analytical Management)
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What Is Strategy and Does It Matter? (The Routledge Series in Analytical Management)
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Softcover. Condition: Bon. Ancien livre de bibliothèque avec équipements. Edition 1993. Editeur différent. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Good. Former library book. Edition 1993. Different publisher. Ammareal gives back up to 15% of this item's net price to charity organizations. Seller Inventory # G-888-822
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