We Are All Weird (Paperback)
Language: English
Published by Penguin Books Ltd, London, 2015
- Softcover
- New
Seller: Grand Eagle Retail, Bensenville, IL, U.S.A.Grand Eagle Retail
AbeBooks seller since October 12, 2005
Condition: New
£ 15.51
Quantity: 1 available
Add to basketItem description from seller
Paperback. Seth Godin's cult classic on celebrating (and marketing to) the individual, repackaged and relaunchedFor generations, marketers, industrialists and politicians have tried to limit the consumer's choice by telling them what they should buy, use and want.In We Are All Weird, Seth Godin throws conformity's rules out the window and explains that marketers must offer people more choices and interests, giving them more authority to operate in ways that reflect their own unique values. By enabling choice we allow people to survive and thrive. Why are companies still trying to build products for the masses? Why are we still acting like the masses even exist? This book answers this question. Shipping may be from multiple locations in the US or from the UK, depending on stock availability.
Seller Inventory # 9780241209011
- Title
- We Are All Weird (Paperback)
- Author
- Seth Godin
- Publisher
- Penguin Books Ltd, London
- Publication year
- 2015
- Condition
- new
- Binding
- Paperback
- Language
- English
- ISBN 10
- 0241209013
- ISBN 13
- 9780241209011
We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched
World of Warcrafters, LARPers, Settlers of Catan? Weird.
Beliebers, Swifties, Directioners? Weirder.
Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird.
Face it. We're all weird.
So why are companies still trying to build products for the masses?
Why are we still acting like the masses even exist?
Weird is the new normal. And only companies that figure that out have any chance of survival.
In this book, Seth Godin shows you how.
'Read this book slowly and read it again, for the lessons are rich and wise'
Jacqueline Novogratz, founder, Acumen
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
Grand Eagle Retail
Bensenville, IL, U.S.A.
AbeBooks seller since October 12, 2005
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