We Are All Weird: The Rise of Tribes and the End of Normal - Softcover

Godin, Seth

 
9780241209011: We Are All Weird: The Rise of Tribes and the End of Normal
Softcover
ISBN 10: 0241209013 ISBN 13: 9780241209011
Publisher: Penguin, 2015

Synopsis

We Are All Weird is Seth Godin's cult classic on celebrating (and marketing to) the individual, now repackaged and relaunched

World of Warcrafters, LARPers, Settlers of Catan? Weird.

Beliebers, Swifties, Directioners? Weirder.

Paleos, vegans, carb loaders, ovolactovegetarians? Definitely weird.

Face it. We're all weird.

So why are companies still trying to build products for the masses?

Why are we still acting like the masses even exist?

Weird is the new normal. And only companies that figure that out have any chance of survival.

In this book, Seth Godin shows you how.

'Read this book slowly and read it again, for the lessons are rich and wise'
Jacqueline Novogratz, founder, Acumen

"synopsis" may belong to another edition of this title.

About the Author

Seth Godin has walked this walk. He's started successful companies, taught millions of people and left his mark on our creative culture. He is the author of 19 international bestsellers translated into more than 35 languages, including Tribes, Purple Cow, Linchpin, The Dip, and This Is Marketing. He writes daily at Seths.blog, which is one of the most popular blogs in the world. He's also the founder of the altMBA and The Akimbo Workshops, online seminars that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas spread, marketing, quitting, leadership and most of all, changing everything.

"About this title" may belong to another edition of this title.

Publisher
Penguin
Publication date
2015
Language
English
ISBN 10 
0241209013
ISBN 13 
9780241209011
Binding
Paperback
Number of pages
112