Make Your Website Work for You: How to Convert Online Content Into Profits
Language: English
Published by MCGRAW HILL BOOK CO, 1999
- Softcover
- New
Condition: New
£ 23.11
Quantity: Over 20 available
Add to basketItem description from seller
Studies have shown that the key to profitable online strategies is content, the question is what makes good web content and what doesn t ? In this text, the author shares his methods for building content and offers strategies for bringing consumers and pro.
Seller Inventory # 594340787
- Title
- Make Your Website Work for You: How to Convert Online Content Into Profits
- Author
- Cannon, Jeff
- Publisher
- MCGRAW HILL BOOK CO
- Publication year
- 1999
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0071352414
- ISBN 13
- 9780071352413
"Synopsis" may belong to another edition of this title.
From the Back Cover
You'll find the basic rules for online marketing and the reasons why content marketing works. You'll learn to create content that drives consumers to your site and sells products, and how to track and use consumer information to build profits both on- and off-line. "Content is King, " advises author Cannon, who presents ten simple steps for developing and managing effective content. Discover how to optimize your site's "metatags" so that search engines draw the greatest number of contacts.
Find out if "micro-sites" placed on other websites will attract more business than a site of your own. And understand how e-mail and electronic newsletters can promote your site economically and efficiently. Written for marketing and advertising professionals as well as entrepreneurs, Make Your Website Work For You is free of confusing technical jargon. With solid, step-by-step directions, clear illustrated screenshots, dramatic case studies and a complete list of online resources, it's an invaluable toolbox for creating a dynamic, profitable website of your own.
"About the title" may belong to another edition of this title.
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| Item | 26 to 60 business days | 26 to 60 business days |
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