Make Your Website Work for You: How to Convert Online Content Into Profits

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9780071352413: Make Your Website Work for You: How to Convert Online Content Into Profits

MAKE YOUR WEBSITE WORK FOR YOU offers a practical, easy-to-follow business plan for profiting from the new sales opportunities in cyberspace. Youíll find the basic rules for online marketing, learn how to create consumer-attracting content, and discover how to track and use consumer information to build profits both on- and off-line.

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In just five years the Internet has grown into a medium that rivals television for its impact on marketing. The answer to the question "Can I make money on the Internet" is an emphatic yes. And the time to market your product, your service--or your ideas--is now! Make Your Website Work For You offers a practical, easy-to-follow business plan for profiting from the new sales opportunities in cyberspace.

You'll find the basic rules for online marketing and the reasons why content marketing works. You'll learn to create content that drives consumers to your site and sells products, and how to track and use consumer information to build profits both on- and off-line. "Content is King, " advises author Cannon, who presents ten simple steps for developing and managing effective content. Discover how to optimize your site's "metatags" so that search engines draw the greatest number of contacts.

Find out if "micro-sites" placed on other websites will attract more business than a site of your own. And understand how e-mail and electronic newsletters can promote your site economically and efficiently. Written for marketing and advertising professionals as well as entrepreneurs, Make Your Website Work For You is free of confusing technical jargon. With solid, step-by-step directions, clear illustrated screenshots, dramatic case studies and a complete list of online resources, it's an invaluable toolbox for creating a dynamic, profitable website of your own.

About the Author:

Jeff Cannon is the senior vice president of Draft Worldwide's Interactive Department. He founded and managed Marcis Interactive, a highly successful online advertising agency.

Lt. Cmdr. Jon Cannon has led SEALs missions around the globe. He has helped develop marketing and new product launch strategies for European and Middle Eastern companies.

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Book Description McGraw-Hill Education - Europe, United States, 1999. Paperback. Book Condition: New. Language: English . Brand New Book ***** Print on Demand *****.Studies have shown that the key to profitable online strategies is content - how it is displayed, and how it is written and illustrated. The important question about content is what makes good web content and what doesn t ? You might have a great idea or product, but how can content be developed that will appeal on a computer screen rather than in a store or in a catalogue? The author shares his proven methods for building content that responds to the changing needs of the consumer and offers proven strategies for bringing consumers and products together on the Web. Bookseller Inventory # AAV9780071352413

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Book Description McGraw-Hill Companies. Paperback. Book Condition: New. Paperback. 240 pages. Dimensions: 9.0in. x 7.2in. x 0.7in.MAKE YOUR WEBSITE WORK FOR YOU offers a practical, easy-to-follow business plan for profiting from the new sales opportunities in cyberspace. Youll find the basic rules for online marketing, learn how to create consumer-attracting content, and discover how to track and use consumer information to build profits both on- and off-line. This item ships from multiple locations. Your book may arrive from Roseburg,OR, La Vergne,TN. Paperback. Bookseller Inventory # 9780071352413

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