Web Analytics Strategies for Information Professionals
Language: English
Published by Association of College and Research Libraries, US, 2013
- Softcover
- New
Seller: Rarewaves.com USA, London, London, United KingdomRarewaves.com USA
AbeBooks seller since June 11, 2025
Condition: New
£ 95.19
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Add to basketItem description from seller
Whether you re gathering information for a department report or planning a website redesign, easy access to meaningful, actionable data is critical. Farney and McHale address the distinctive needs of libraries educational mission with specific advice on how to use Web Analytics in a library setting. Users are given clear explanations of terminology, a glossary for future reference and effective communication tips for reporting results and recommending changes or improvements. Also included:Eight examples of semi-custom and custom reportingFour case studies showing project-specific applicationsAdvice on how to use tools such as Percent Mobile and Google Analytics to complement one another.
Seller Inventory # LU-9781555708979
- Title
- Web Analytics Strategies for Information Professionals
- Author
- Nina McHale, Tabatha Farney
- Publisher
- Association of College and Research Libraries, US
- Publication year
- 2013
- Condition
- New
- Binding
- Paperback
- Language
- English
- ISBN 10
- 1555708978
- ISBN 13
- 9781555708979
- Item weight
- 338 grams
"Synopsis" may belong to another edition of this title.
Rarewaves.com USA
London, London, United Kingdom
AbeBooks seller since June 11, 2025
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