Items related to Web Analytics Strategies for Information Professionals:...

Web Analytics Strategies for Information Professionals: A LITA Guide - Softcover

Tabatha Farney (author)|Nina McHale (author)

 
9781555708979: Web Analytics Strategies for Information Professionals: A LITA Guide
Softcover
ISBN 10: 1555708978 ISBN 13: 9781555708979
Publisher: American Library Association, 2013

Synopsis

Whether you're gathering information for a department report or planning a website redesign, easy access to meaningful, actionable data is critical. Farney and McHale address the distinctive needs of libraries' educational mission with specific advice on how to use Web Analytics in a library setting. Users are given clear explanations of terminology, a glossary for future reference and effective communication tips for reporting results and recommending changes or improvements. Also included: Eight examples of semi-custom and custom reporting Four case studies showing project-specific applications Advice on how to use tools such as Percent Mobile and Google Analytics to complement one another

"synopsis" may belong to another edition of this title.

Publisher
American Library Association
Publication date
2013
Language
English
ISBN 10 
1555708978
ISBN 13 
9781555708979
Binding
Paperback
Number of pages
200