Web Analytics Strategies for Information Professionals: A LITA Guide - Softcover

Tabatha Farney (author)|Nina McHale (author)

9781555708979: Web Analytics Strategies for Information Professionals: A LITA Guide

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ISBN 10: 1555708978 ISBN 13: 9781555708979

Publisher: American Library Association, 2013

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Whether you're gathering information for a department report or planning a website redesign, easy access to meaningful, actionable data is critical. Farney and McHale address the distinctive needs of libraries' educational mission with specific advice on how to use Web Analytics in a library setting. Users are given clear explanations of terminology, a glossary for future reference and effective communication tips for reporting results and recommending changes or improvements. Also included: Eight examples of semi-custom and custom reporting Four case studies showing project-specific applications Advice on how to use tools such as Percent Mobile and Google Analytics to complement one another

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Publisher: American Library Association
Publication date: 2013
Language: English
ISBN 10: 1555708978
ISBN 13: 9781555708979
Binding: Paperback
Number of pages: 200

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Web Analytics Strategies for Information Professionals (Lita Guide)

Tabatha Farney, Nina McHale

Published by ALA TechSource, 2013

ISBN 10: 1555708978 ISBN 13: 9781555708979

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Web Analytics Strategies for Information Professionals: A LITA Guide

Tabatha Farney (author)|Nina McHale (author)

Published by American Library Association, 2013

ISBN 10: 1555708978 ISBN 13: 9781555708979

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Web Analytics Strategies for Information Professionals: A LITA Guide

Tabatha Farney (author)|Nina McHale (author)

Published by American Library Association -, 2013

ISBN 10: 1555708978 ISBN 13: 9781555708979

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