Web Analytics Strategies for Information Professionals

Nina McHale, Tabatha Farney

ISBN 10: 1555708978 / ISBN 13: 9781555708979

Published by Neal-Schuman Publishers Inc, US, 2013

About this Item

Whether you re gathering information for a department report or planning a website redesign, easy access to meaningful, actionable data is critical. Farney and McHale address the distinctive needs of libraries educational mission with specific advice on how to use Web Analytics in a library setting. Users are given clear explanations of terminology, a glossary for future reference and effective communication tips for reporting results and recommending changes or improvements. Also included:Eight examples of semi-custom and custom reportingFour case studies showing project-specific applicationsAdvice on how to use tools such as Percent Mobile and Google Analytics to complement one another.

Seller Inventory # LU-9781555708979

Bibliographic Details

• Title: Web Analytics Strategies for Information Professionals
• Publisher: Neal-Schuman Publishers Inc, US
• Publication Date: 2013
• Language: English
• ISBN 10: 1555708978
• ISBN 13: 9781555708979
• Binding: Paperback
• Condition: New

About this title

Synopsis

Whether you're gathering information for a department report or planning a website redesign, easy access to meaningful, actionable data is critical. Farney and McHale address the distinctive needs of libraries' educational mission with specific advice on how to use Web Analytics in a library setting. Users are given clear explanations of terminology, a glossary for future reference and effective communication tips for reporting results and recommending changes or improvements. Also included: Eight examples of semi-custom and custom reporting Four case studies showing project-specific applications Advice on how to use tools such as Percent Mobile and Google Analytics to complement one another