Visual Research : An Introduction to Research Methodologies in Graphic Design

Bestley, Russell, Noble, Ian

ISBN 10: 2884790497 / ISBN 13: 9782884790499

Published by Bloomsbury Publishing Plc, 2005

About this Item

Ships from the UK. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages.

Seller Inventory # GRP69840771

Bibliographic Details

• Title: Visual Research : An Introduction to Research Methodologies in Graphic Design
• Publisher: Bloomsbury Publishing Plc
• Publication Date: 2005
• Language: English
• ISBN 10: 2884790497
• ISBN 13: 9782884790499
• Binding: Soft cover
• Condition: Good
• Weight: 2.271 pounds

About this title

Synopsis

Visual Research explores both quantitative and qualitative research methods in visual communication. The latest title in the AVA Academia imprint, this book addresses the need for an extensive discussion of problem-solving processes in the graphic design field. Fully illustrated with reference to real-life case studies it eschews standard analyses of 'end product' artefacts to discuss the relatively unexplored process of design analysis. Examining areas such as audience, communication theory, semiotics and semantics this book is aimed at all creative professionals wishing to explore research methods within visual media design.

About the Author

Ian Noble is currently director of research and postgraduate programmes within the School of Graphic Design at the London College of Communication. He has worked professionally as an editorial designer and as an educator and design writer. Russell Bestley is a senior lecturer at the London College of Communication. His work has been primarily concerned with research through education and practice. He is currently undertaking a PhD on the second-generation of UK punk and graphic design.