Visual Research: An Introduction to Research Methodologies in Graphic Design (Required Reading Range) - Softcover

Noble, Ian; Bestley, Russ

Softcover

ISBN 10: 2884790497 ISBN 13: 9782884790499

Publisher: AVA Publishing SA, 2005

Synopsis

Visual Research explores both quantitative and qualitative research methods in visual communication. The latest title in the AVA Academia imprint, this book addresses the need for an extensive discussion of problem-solving processes in the graphic design field. Fully illustrated with reference to real-life case studies it eschews standard analyses of 'end product' artefacts to discuss the relatively unexplored process of design analysis. Examining areas such as audience, communication theory, semiotics and semantics this book is aimed at all creative professionals wishing to explore research methods within visual media design.

About this title

About the Author

Ian Noble is currently director of research and postgraduate programmes within the School of Graphic Design at the London College of Communication. He has worked professionally as an editorial designer and as an educator and design writer. Russell Bestley is a senior lecturer at the London College of Communication. His work has been primarily concerned with research through education and practice. He is currently undertaking a PhD on the second-generation of UK punk and graphic design.

Edition details

• Publisher: AVA Publishing SA
• Publication date: 2005
• Language: English
• ISBN 10: 2884790497
• ISBN 13: 9782884790499
• Binding: Paperback
• Edition number: 1
• Number of pages: 192