Visual Research: An Introduction to Research Methodologies in Graphic Design (Required Reading Range) - Softcover

Noble, Ian; Bestley, Russ

Softcover

ISBN 10: 2884790497 ISBN 13: 9782884790499

Publisher: AVA Publishing SA, 2005

Synopsis

Visual Research explores both quantitative and qualitative research methods in visual communication. The latest title in the AVA Academia imprint, this book addresses the need for an extensive discussion of problem-solving processes in the graphic design field. Fully illustrated with reference to real-life case studies it eschews standard analyses of 'end product' artefacts to discuss the relatively unexplored process of design analysis. Examining areas such as audience, communication theory, semiotics and semantics this book is aimed at all creative professionals wishing to explore research methods within visual media design.

About this title

Review:

A rigorous book of theory unable to restrain itself from showing practical examples, combining elegant prose with full-page visuals. -- Label, (Italian Style Magazine),Luca Ballarini Summer 2005

This book clearly presents research methods used in visual communication that will serve both students and professionals. -- Sherry Blankenship, ICOGARDA Magazine USA, May 05

From the Back Cover:

Visual Research: An Introduction to Research Methodologies is a guide to the practice of researching for graphic design projects.

The book explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. Inspirational case studies demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.

This new edition is packed with more than 200 color illustrations and includes all new case studies, end of chapter exercises, a new chapter on Visual Grammar and a foreword by Ellen Lupton, an internationally renowned graphic designer, writer, curator and educator.

About this edition

• Publisher: AVA Publishing SA
• Publication date: 2005
• ISBN 10: 2884790497
• ISBN 13: 9782884790499
• Binding: Paperback
• Edition number: 1
• Number of pages: 192