Visual Research: An Introduction to Research Methodologies in Graphic Design

Noble, Ian

ISBN 10: 2940411603 / ISBN 13: 9782940411603

Published by AVA Publishing, 2011

About this Item

Ships in a BOX from Central Missouri! May not include working access code. Will not include dust jacket. Has used sticker(s) and some writing or highlighting. UPS shipping for most packages, (Priority Mail for AK/HI/APO/PO Boxes).

Seller Inventory # 001221171U

Bibliographic Details

• Title: Visual Research: An Introduction to Research Methodologies in Graphic Design
• Publisher: AVA Publishing
• Publication Date: 2011
• Language: English
• ISBN 10: 2940411603
• ISBN 13: 9782940411603
• Binding: paperback
• Edition: 2nd.
• Condition: Good

About this title

Synopsis

Visual Research: An Introduction to Research Methodologies in Graphic Design (second edition) is a guide to the practice of researching for graphic design projects. This book explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. It features a range of case studies that demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process. This edition also includes 12 new international case studies, end of chapter exercises, a new chapter on Visual Grammar and a foreword by Ellen Lupton, an internationally renowned graphic designer, writer, curator and educator.

About the Authors

Ian Noble was a leading design researcher, educator, author and designer. He was Acting Academic Director of Communication Design at Kingston University, UK. Ian passed away in the January of 2013.

Russ Bestley is a writer and designer. He is currently Reader in Graphic Design & Subcultures at the London College of Communication. He is lead editor of the journal Punk & Post-Punk, series editor of the Global Punk book series, and a leading member of the international Punk Scholars Network. His research archive can be accessed at www.hitsvilleuk.com.