Visual Research: An Introduction to Research Methodologies in Graphic Design - Softcover

Noble, Ian; Bestley, Russell

Softcover

ISBN 10: 2940411603 ISBN 13: 9782940411603

Publisher: AVA Publishing SA, 2011

Synopsis

Visual Research: An Introduction to Research Methodologies in Graphic Design (second edition) is a guide to the practice of researching for graphic design projects. This book explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. It features a range of case studies that demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process. This edition also includes 12 new international case studies, end of chapter exercises, a new chapter on Visual Grammar and a foreword by Ellen Lupton, an internationally renowned graphic designer, writer, curator and educator.

About this title

About the Authors

Ian Noble was a leading design researcher, educator, author and designer. He was Acting Academic Director of Communication Design at Kingston University, UK. Ian passed away in the January of 2013.

Russ Bestley is a writer and designer. He is currently Reader in Graphic Design & Subcultures at the London College of Communication. He is lead editor of the journal Punk & Post-Punk, series editor of the Global Punk book series, and a leading member of the international Punk Scholars Network. His research archive can be accessed at www.hitsvilleuk.com.

From the Back Cover

Visual Research: An Introduction to Research Methodologies is a guide to the practice of researching for graphic design projects.

The book explains the key terms and theories that underlie design research; examining the importance of audience, communication theory, semiotics and semantics. Inspirational case studies demonstrate how the use of rigorous research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process.

This new edition is packed with more than 200 color illustrations and includes all new case studies, end of chapter exercises, a new chapter on Visual Grammar and a foreword by Ellen Lupton, an internationally renowned graphic designer, writer, curator and educator.

Edition details

• Publisher: AVA Publishing SA
• Publication date: 2011
• Language: English
• ISBN 10: 2940411603
• ISBN 13: 9782940411603
• Binding: Paperback
• Edition number: 2
• Number of pages: 224