Visual Merchandising, Third edition: Windows and in-store displays for retail

Tony Morgan

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Language: English

Published by Laurence King Publishing, 2016

1780676875 / 9781780676876

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A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology, and how to construct and source props, and explains the psychology behind shopping and buyer behavior. This new edition contains two new case studies, updated images, and new material on digital and interactive visual merchandising. Presented through color photographs, diagrams of floor layouts, and store case studies, and including invaluable information such as a glossary of terms used in the industry, Visual Merchandising is an essential handbook for anyone working in and learning about this exciting area.

Seller Inventory # CIN1780676875G

Title
Visual Merchandising, Third edition: Windows and in-store displays for retail
Author
Tony Morgan
Publisher
Laurence King Publishing
Publication year
2016
Condition
Good
Binding
Paperback
Language
English
ISBN 10
1780676875
ISBN 13
9781780676876
Edition
3rd Edition

World of Books Inc

Montgomery, IL, U.S.A.

4-star seller

AbeBooks seller since March 23, 2026

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