Visual Merchandising, Third edition: Windows and in-store displays for retail - Softcover

Morgan, Tony

 
9781780676876: Visual Merchandising, Third edition: Windows and in-store displays for retail
Softcover
ISBN 10: 1780676875 ISBN 13: 9781780676876
Publisher: Laurence King Publishing, 2016

Synopsis

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains two new case studies, updated images and new material on digital and interactive visual merchandising. Visual Merchandising is presented through colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.

"synopsis" may belong to another edition of this title.

About the Author

Tony Morgan worked as a Head of Visual Merchandising at Selfridges for 18 years. He has taught and consulted across the world and was a lecturer at the London College of Fashion and the Fashion Retail Academy in London. Tony advocates new visual merchandising talent and is currently working with universities across the UK to mentor and support students.

From the Back Cover

With a great introduction for retail students, this is a guide to all aspects of visual merchandising and covers both window dressing and in-store areas. It reveals the secrets of their toolkit and information on the use of mannequins, the technology and how to construct and source props. It also explains the psychology behind buyer behaviour.

"About this title" may belong to another edition of this title.

Publisher
Laurence King Publishing
Publication date
2016
Language
English
ISBN 10 
1780676875
ISBN 13 
9781780676876
Binding
Paperback
Edition number
3
Number of pages
224