Visual Merchandising, Third edition: Windows and in-store displays for retail : Window and in-store displays for retail, 3rd edition

Tony Morgan

ISBN 10: 1780676875 / ISBN 13: 9781780676876

Published by Laurence King Publishing, 2016

About this Item

Gebraucht - Sehr gut SG - leichte Beschädigungen oder Verschmutzungen, ungelesenes Mängelexemplar, gestempelt - Ein Leitfaden zu allen Aspekten des Visual Merchandising: von der Schaufenster- und Ladengestaltung bis zur Psychologie des Einkaufs- und Käuferverhaltens.Anhand von Beispielen aus verschiedenen Shops, von Fashion Emporia bis zu kleinen Outlets, bietet das Buch praktische Ratschläge und Tipps von Profis der Branche.

Seller Inventory # INF1000698017

Bibliographic Details

• Title: Visual Merchandising, Third edition: Windows and in-store displays for retail : Window and in-store displays for retail, 3rd edition
• Publisher: Laurence King Publishing
• Publication Date: 2016
• Language: English
• ISBN 10: 1780676875
• ISBN 13: 9781780676876
• Binding: paperback
• Edition: 3rd Edition
• Condition: Sehr gut

About this title

Synopsis

A great introduction for retail students, this book offers a user-friendly reference guide to all aspects of visual merchandising and covers both window dressing and in-store areas. Using examples from a range of shops, from fashion emporia to small outlets, the book offers practical advice on the subject, supported by hints and tips from established visual merchandisers. It reveals the secrets of their toolkit and information on the use of mannequins, the latest technology and how to construct and source props, and explains the psychology behind shopping and buyer behaviour. This new edition contains two new case studies, updated images and new material on digital and interactive visual merchandising. Visual Merchandising is presented through colour photographs, diagrams of floor layouts and store case studies, and includes invaluable information such as a glossary of terms used in the industry.

About the Author

Tony Morgan worked as a Head of Visual Merchandising at Selfridges for 18 years. He has taught and consulted across the world and was a lecturer at the London College of Fashion and the Fashion Retail Academy in London. Tony advocates new visual merchandising talent and is currently working with universities across the UK to mentor and support students.