Virtual Customer Interactions and Customer-Producer Relationships
Language: English
Published by LAP LAMBERT Academic Publishing Apr 2019, 2019
- Softcover
- New
Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.
AbeBooks seller since January 11, 2012
Condition: New
£ 49.71
Quantity: 2 available
Add to basketItem description from seller
This item is printed on demand - it takes 3-4 days longer - Neuware -The Internet has created a tremendous impact on customer-producer communication, which is a strategic variable for the success of the business. Consequently, organizations have established Virtual Customer Environments (VCEs) such as interactive websites with online discussion forums, corporate pages in social networks, corporate blogs et cetera, which enable customers and producers to interact with each other. Such VCEs can be in different forms depending on the customer's role, played as product conceptualist, product designer, product tester, product supporter and product marketer. Interactions by customers concerning VCEs always return them as an online experience and relationship marketing is an outcome of online customer experience. The initial model of this study was developed using this theory and the study attempts to examine the impact of customer interactions on the nature of customer relationships with firms using product support oriented VCEs of the tourist hotels in Sri Lanka. The research analysis was based on 52 tourist hotels from five-star to two-star by following the purposive sampling technique. 160 pp. Englisch.…
Seller Inventory # 9786139476435
- Title
- Virtual Customer Interactions and Customer-Producer Relationships
- Author
- Ishani Weerasinghe
- Publisher
- LAP LAMBERT Academic Publishing Apr 2019
- Publication year
- 2019
- Condition
- Neu
- Binding
- Taschenbuch
- Language
- English
- ISBN 10
- 6139476437
- ISBN 13
- 9786139476435
- Item weight
- 256 grams
- Dimensions
- 220x150x10 mm
"Synopsis" may belong to another edition of this title.
BuchWeltWeit Ludwig Meier e.K.
Bergisch Gladbach, Germany
AbeBooks seller since January 11, 2012
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BuchWeltWeit Ludwig Meier e.K.
Germany
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