Video Banking: New Age Banking: A customer perception analysis

Müller, Michael

ISBN 10: 3746097606 / ISBN 13: 9783746097602

Published by Books on Demand, 2018

Gut/Very good: Buch bzw. Schutzumschlag mit wenigen Gebrauchsspuren an Einband, Schutzumschlag oder Seiten. / Describes a book or dust jacket that does show some signs of wear on either the binding, dust jacket or pages. Seller Inventory # M03746097606-V

Synopsis:

The banking industry is currently, more than ever, on the move. Low interest rates, EU-driven regulatory requirements and particularly the proceedings in digitalization have led the banking industry into a new age of banking. The digitalization of business processes and banking services have forced the banks to rethink their business model. As a consequence, the multi-channel approach needs to be extended by an interactive communication service called Video Banking. Video Banking enables customers to conduct their banking activities independent from their location by using a smartphone or notebook. Since Video Banking is a relatively new service in the banking industry, the customers are not acquainted with it that far. To launch Video Banking successfully, the customers need to be convinced by the new service.

About the Author: Prof. Dr. Lars Jäger ist Professor für Investition und Finanzierung (Corporate Finance) und Lehrpreisträger des Landes Rheinland-Pfalz.

Bibliographic Details

Title: Video Banking: New Age Banking: A customer ...
Publisher: Books on Demand
Publication Date: 2018
Binding: Soft cover
Condition: very good