Contents
List of Figures
List of Tables
List of Contributors
Acknowledgements
Foreword
Chapter 1 Introduction
Colette Henry (Royal Veterinary College)
Part I: Theoretical Foundations Chapter 2 The Need for Business Skills in Veterinary Education: Perceptions
versus evidence
Martin A. Cake, Susan M. Rhind & Sarah Baillie (Murdoch
University, University of Edinburgh & University of Bristol)
Chapter 3 Clinical Leadership and Professionalism in Veterinary Practice
Liz Mossop (University of Nottingham)
Chapter 4 Leadership and Management in Veterinary Practice
Brian Faulkner (Front Foot Veterinary Consultancy)
Chapter 5 Veterinary Business Management: An Ethical Approach to Managing
People and Practices
Lorna Treanor & Martin Whiting (University of Ulster & Royal
Veterinary College)
Chapter 6 Documenting and Investigating the Entrepreneurial Trade in Illegal
Veterinary Medicines in the United Kingdom and Ireland
Robert Smith & Martin Whiting (The Robert Gordon University &
Royal Veterinary College)
Chapter 7 Applying Marketing Theory to Veterinary Practice
Andrew Morton (The Marketing Institute)
Chapter 8 Brand Identity: Building a Veterinary Hospital Brand
Cathy R. Coates (University of Bristol)
Chapter 9 Veterinary Field Expertise and Knowledge Exchange
Jeremy Phillipson, Amy Proctor, Philip Lowe & Andrew Donaldson
(University of Newcastle)
Part Ii: Practical Cases Chapter 10 Ellie Prior: Starting out in practice
Claire Denny, Sarah Baillie & James Gazzard (Royal Veterinary
College, University o
Colette Henry is an academic manager and educator, with an international research profile in entrepreneurship education and gender. She is Head of Department of Business Studies at Dundalk Institute of Technology, Ireland; Adjunct Professor, Griffith University, Queensland, Australia, and Visiting Professor, Oxford Brookes University, UK. Her previous roles include Adjunct Professor of Entrepreneurship at UiT-The Arctic University of Norway; Norbrook Professor of Business & Enterprise (Royal Veterinary College, London) and President of the Institute for Small Business & Entrepreneurship, London. She is the 2017 Sten K Johnson European Entrepreneurship Education Laureate.