Veterinary Business and Enterprise: Theoretical Foundations And Practical Cases - Softcover

Henry, Pro Colette

Softcover

ISBN 10: 0702050121 ISBN 13: 9780702050121

Publisher: Saunders Ltd., 2013

Synopsis

Contents

List of Figures

List of Tables

List of Contributors

Acknowledgements

Foreword

Chapter 1 Introduction

Colette Henry (Royal Veterinary College)

Part I: Theoretical Foundations

Chapter 2 The Need for Business Skills in Veterinary Education: Perceptions

versus evidence

Martin A. Cake, Susan M. Rhind & Sarah Baillie (Murdoch

University, University of Edinburgh & University of Bristol)

Chapter 3 Clinical Leadership and Professionalism in Veterinary Practice

Liz Mossop (University of Nottingham)

Chapter 4 Leadership and Management in Veterinary Practice

Brian Faulkner (Front Foot Veterinary Consultancy)

Chapter 5 Veterinary Business Management: An Ethical Approach to Managing

People and Practices

Lorna Treanor & Martin Whiting (University of Ulster & Royal

Veterinary College)

Chapter 6 Documenting and Investigating the Entrepreneurial Trade in Illegal

Veterinary Medicines in the United Kingdom and Ireland

Robert Smith & Martin Whiting (The Robert Gordon University &

Royal Veterinary College)

Chapter 7 Applying Marketing Theory to Veterinary Practice

Andrew Morton (The Marketing Institute)

Chapter 8 Brand Identity: Building a Veterinary Hospital Brand

Cathy R. Coates (University of Bristol)

Chapter 9 Veterinary Field Expertise and Knowledge Exchange

Jeremy Phillipson, Amy Proctor, Philip Lowe & Andrew Donaldson

(University of Newcastle)

Part Ii: Practical Cases

Chapter 10 Ellie Prior: Starting out in practice

Claire Denny, Sarah Baillie & James Gazzard (Royal Veterinary

College, University o

About this title

About the Author

Colette Henry is Head of Department of Business Studies at Dundalk Institute of Technology, Ireland, Adjunct Professor of Business Strategy & Innovation at Griffith University, Australia, and an Affiliated Researcher with Jönköping University, Sweden. She leads various EU-funded entrepreneurship initiatives for DkIT and is the project leader for the Start for Future initiative. She is founder and chair of the Global Women's Entrepreneurship Research Network (Global WEP) and Founding Editor of the International Journal of Gender & Entrepreneurship. She has published on entrepreneurship education, gender, the creative industries, and veterinary/rural business. In 2015, she received the Diana International Research Project Trailblazer Award, and in 2017, the Sten K Johnson European Entrepreneurship Education Award from Lund University, Sweden. Colette is a fellow of the Royal Society, the Higher Education Academy, the Academy of Social Sciences, and the Institute for Small Business & Entrepreneurship.

Edition details

• Publisher: Saunders Ltd.
• Publication date: 2013
• Language: English
• ISBN 10: 0702050121
• ISBN 13: 9780702050121
• Binding: Paperback
• Number of pages: 192