Using Social Media Data Analytics to Enhance Banking Services

Language: English

Published by LAP LAMBERT Academic Publishing Jun 2023, 2023

6206179346 / 9786206179344

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Softcover

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This item is printed on demand - Print on Demand Titel. Neuware -With the rapidly increasing usage of social media like Facebook, Twitter, LinkedIn, and Instagram, business organizations are now moving towards adapting this technology to drive business advantages. This study will explore the power of social media and how it can be used by banks to give an edge over their competitors by providing improved products and services to their customers thereby making their experience easy and responsive. The two most important challenges facing banks nowadays are attracting new customers and retaining their existing ones. Customer loyalty is completely connected to customer delight so the challenging question is: How do banks achieve customer delight by making every interaction a pleasant experience In our viewpoint 'The key is to stop treating customers as segments and personalize all customer interactions and services which can be achieved by using the latest technological advancements in Big Data Analytics, Artificial Intelligence (AI) and Machine Learning. The study also proposes a framework for social media analytics and its important components to address all the technical and business aspects of the retail and online banking.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 200 pp. Englisch.…

Seller Inventory # 9786206179344

Title
Using Social Media Data Analytics to Enhance Banking Services
Author
Mohamed Askar
Publisher
LAP LAMBERT Academic Publishing Jun 2023
Publication year
2023
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
6206179346
ISBN 13
9786206179344
Item weight
316 grams
Dimensions
220x150x12 mm

buchversandmimpf2000

Emtmannsberg, BAYE, Germany

5-star seller

AbeBooks seller since January 23, 2017

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Impressum Thorsten Retsch Buchversand Mimpf2000 Oberölschnitz 16 95517 Emtmannsberg Deutschland Telefon: 09209-2023188 Email: mimpf2000@online.de USt-ID-Nr.: DE 235096871 Wir führen gebrauchte Bücher aus allen Sparten der Literatur

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