Synopsis
With the rapidly increasing usage of social media like Facebook, Twitter, LinkedIn, and Instagram, business organizations are now moving towards adapting this technology to drive business advantages. This study will explore the power of social media and how it can be used by banks to give an edge over their competitors by providing improved products and services to their customers thereby making their experience easy and responsive. The two most important challenges facing banks nowadays are attracting new customers and retaining their existing ones. Customer loyalty is completely connected to customer delight so the challenging question is: How do banks achieve customer delight by making every interaction a pleasant experience? In our viewpoint “The key is to stop treating customers as segments and personalize all customer interactions and services which can be achieved by using the latest technological advancements in Big Data Analytics, Artificial Intelligence (AI) and Machine Learning. The study also proposes a framework for social media analytics and its important components to address all the technical and business aspects of the retail and online banking.
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Using Social Media Data Analytics to Enhance Banking Services
Published by
LAP LAMBERT Academic Publishing, 2023
ISBN 10: 6206179346
ISBN 13: 9786206179344
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Using Social Media Data Analytics to Enhance Banking Services
Published by
LAP LAMBERT Academic Publishing Jun 2023, 2023
ISBN 10: 6206179346
ISBN 13: 9786206179344
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -With the rapidly increasing usage of social media like Facebook, Twitter, LinkedIn, and Instagram, business organizations are now moving towards adapting this technology to drive business advantages. This study will explore the power of social media and how it can be used by banks to give an edge over their competitors by providing improved products and services to their customers thereby making their experience easy and responsive. The two most important challenges facing banks nowadays are attracting new customers and retaining their existing ones. Customer loyalty is completely connected to customer delight so the challenging question is: How do banks achieve customer delight by making every interaction a pleasant experience In our viewpoint 'The key is to stop treating customers as segments and personalize all customer interactions and services which can be achieved by using the latest technological advancements in Big Data Analytics, Artificial Intelligence (AI) and Machine Learning. The study also proposes a framework for social media analytics and its important components to address all the technical and business aspects of the retail and online banking. 200 pp. Englisch. Seller Inventory # 9786206179344
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Using Social Media Data Analytics to Enhance Banking Services
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ISBN 10: 6206179346
ISBN 13: 9786206179344
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Using Social Media Data Analytics to Enhance Banking Services
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LAP LAMBERT Academic Publishing, 2023
ISBN 10: 6206179346
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Using Social Media Data Analytics to Enhance Banking Services
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ISBN 10: 6206179346
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. With the rapidly increasing usage of social media like Facebook, Twitter, LinkedIn, and Instagram, business organizations are now moving towards adapting this technology to drive business advantages. This study will explore the power of social media and how. Seller Inventory # 914019404
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Using Social Media Data Analytics to Enhance Banking Services
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Taschenbuch. Condition: Neu. Using Social Media Data Analytics to Enhance Banking Services | Mohamed Askar | Taschenbuch | Englisch | 2023 | LAP LAMBERT Academic Publishing | EAN 9786206179344 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Seller Inventory # 127208784
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Using Social Media Data Analytics to Enhance Banking Services
Published by
LAP LAMBERT Academic Publishing Jun 2023, 2023
ISBN 10: 6206179346
ISBN 13: 9786206179344
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -With the rapidly increasing usage of social media like Facebook, Twitter, LinkedIn, and Instagram, business organizations are now moving towards adapting this technology to drive business advantages. This study will explore the power of social media and how it can be used by banks to give an edge over their competitors by providing improved products and services to their customers thereby making their experience easy and responsive. The two most important challenges facing banks nowadays are attracting new customers and retaining their existing ones. Customer loyalty is completely connected to customer delight so the challenging question is: How do banks achieve customer delight by making every interaction a pleasant experience In our viewpoint 'The key is to stop treating customers as segments and personalize all customer interactions and services which can be achieved by using the latest technological advancements in Big Data Analytics, Artificial Intelligence (AI) and Machine Learning. The study also proposes a framework for social media analytics and its important components to address all the technical and business aspects of the retail and online banking.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 200 pp. Englisch. Seller Inventory # 9786206179344
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Using Social Media Data Analytics to Enhance Banking Services
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LAP LAMBERT Academic Publishing, 2023
ISBN 10: 6206179346
ISBN 13: 9786206179344
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - With the rapidly increasing usage of social media like Facebook, Twitter, LinkedIn, and Instagram, business organizations are now moving towards adapting this technology to drive business advantages. This study will explore the power of social media and how it can be used by banks to give an edge over their competitors by providing improved products and services to their customers thereby making their experience easy and responsive. The two most important challenges facing banks nowadays are attracting new customers and retaining their existing ones. Customer loyalty is completely connected to customer delight so the challenging question is: How do banks achieve customer delight by making every interaction a pleasant experience In our viewpoint 'The key is to stop treating customers as segments and personalize all customer interactions and services which can be achieved by using the latest technological advancements in Big Data Analytics, Artificial Intelligence (AI) and Machine Learning. The study also proposes a framework for social media analytics and its important components to address all the technical and business aspects of the retail and online banking. Seller Inventory # 9786206179344