Paperback. Pub Date: October 2009 Pages: 504 in Publisher: Cengage Learning Understanding Global Strategy is On the eagerly anticipated new textbook from Susan Segal-Horn and David Faulkner for international strategy courses at all levels. Exploring strategic decision-making on a global scale from multinational corporations through to small enterprises. Segal-Horn and Faulkner cover globalization. networking. culture barriers and benefits. ethics and emerging economies to provide the complete introduction for today's global strategy courses.Key learning features include: Premium Case Studies - a selection of in-depth international case studies from premium case study authors provide practical illustrations of key issues in real-life situations Strategies in Action - a wealth of shorter case studies to reinforce principles outlined in each chapter Discussion Questions - are p...

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"Susan Segal-Horn and David Faulkner offer a guide to global strategy this is both comprehensive and, as result of their effective marshalling and clear articulation of the principles, highly accessible. Their rich, real-world examples make this textbook a pleasure to read." --Robert M. Grant, Eni Professor of Strategic Management, Bocconi University, Milan, Italy

"This is an important and admirable new text on global strategy with several quite distinctive strengths. It provides a comprehensive treatment of different contexts and sectors. It also addresses newly significant issues such as ethics, SME globalization and base-of-the pyramid strategy. Not least, it contains very relevant case studies." --John Child, Professor of Commerce, Birmingham Business School, University of Birmingham

"An admirably incisive overview of global strategy by a pair of most experienced authors. It robustly covers a very wide range of cross-national business contexts. It will be of great use to both undergraduate and postgraduate users, particularly aspirant MBAs'" --Malcolm Warner, Professor and Fellow Emeritus, Wolfson College and Judge Business School, University of Cambridge

"I am very impressed with the thoroughness of their approach and, as a book on global strategy, it is a welcome antidote to a field that it is dominated by so many superficial texts." --Paul Gooderham, Professor in International Management at NHH - The Norwegian School of Economics & Business Administration

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