Understanding Global Strategy - Softcover

Faulkner, David; Segal-Horn, Susan

Softcover

ISBN 10: 1844801497 ISBN 13: 9781844801497

Publisher: Cengage Learning, 2009

Synopsis

Paperback. Pub Date: October 2009 Pages: 504 in Publisher: Cengage Learning Understanding Global Strategy is On the eagerly anticipated new textbook from Susan Segal-Horn and David Faulkner for international strategy courses at all levels. Exploring strategic decision-making on a global scale from multinational corporations through to small enterprises. Segal-Horn and Faulkner cover globalization. networking. culture barriers and benefits. ethics and emerging economies to provide the complete introduction for today's global strategy courses.Key learning features include: Premium Case Studies - a selection of in-depth international case studies from premium case study authors provide practical illustrations of key issues in real-life situations Strategies in Action - a wealth of shorter case studies to reinforce principles outlined in each chapter Discussion Questions - are p...

About this title

Review

"Susan Segal-Horn and David Faulkner offer a guide to global strategy this is both comprehensive and, as result of their effective marshalling and clear articulation of the principles, highly accessible. Their rich, real-world examples make this textbook a pleasure to read." --Robert M. Grant, Eni Professor of Strategic Management, Bocconi University, Milan, Italy

"This is an important and admirable new text on global strategy with several quite distinctive strengths. It provides a comprehensive treatment of different contexts and sectors. It also addresses newly significant issues such as ethics, SME globalization and base-of-the pyramid strategy. Not least, it contains very relevant case studies." --John Child, Professor of Commerce, Birmingham Business School, University of Birmingham

"An admirably incisive overview of global strategy by a pair of most experienced authors. It robustly covers a very wide range of cross-national business contexts. It will be of great use to both undergraduate and postgraduate users, particularly aspirant MBAs'" --Malcolm Warner, Professor and Fellow Emeritus, Wolfson College and Judge Business School, University of Cambridge

"I am very impressed with the thoroughness of their approach and, as a book on global strategy, it is a welcome antidote to a field that it is dominated by so many superficial texts." --Paul Gooderham, Professor in International Management at NHH - The Norwegian School of Economics & Business Administration

About the Author

David Faulkner is an Oxford educated economist, who prior to becoming an academic twenty years ago spent much of his career as a strategic management consultant with McKinsey and Arthur D. Little. He is Professor of Strategy at Royal Holloway, University of London, and Visiting Research Professor at the Open University. Until recently he was a Tutorial Fellow at Christ Church, Oxford and Member of the Governing Body, and an Oxford University Lecturer in Management Studies (Strategic Management). He still teaches management at Exeter College, Oxford and taught the MBA at Warwick Business School. He has been in recent years Deputy Director of the Oxford University Said Business School, Director of the MBA programme for the University, Director of Undergraduate Programme, Chief Examiner for the MBA, Chairman of the Graduate Studies committee, and Chairman of the Faculty of Management. Prior to that he lectured in strategy at both Cambridge and Cranfield. During his academic career, in addition to lecturing, he has focused strongly on research output, and in addition to his doctoral thesis, has published twelve books mainly on co-operative strategy, mergers and acquisitions and international business.

Edition details

• Publisher: Cengage Learning
• Publication date: 2009
• ISBN 10: 1844801497
• ISBN 13: 9781844801497
• Binding: Paperback
• Language: English
• Edition number: 1
• Number of pages: 504