Understanding Aesthetics for the Merchandising and Design Professional (Paperback)

Ann Marie Fiore

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Language: English

Published by Bloomsbury Publishing PLC, London, 2010

1563678098 / 9781563678097

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Paperback. Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, the 2nd Edition of Understanding Aesthetics presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behavior. The multisensory approach to studying the elements and principles of design helps students master the underlying factors of successful design and learn how products and their promotional surroundings can establish brand identity and create a pleasing environment for the consumer. Bridging the gap between the study of aesthetics and its application in the merchandising and design environments, this revised text presents a research-based focus on the concepts of aesthetics and their effect on product value and consumer behaviour. This item is printed on demand. Shipping may be from our UK warehouse or from our Australian or US warehouses, depending on stock availability.

Seller Inventory # 9781563678097

Title
Understanding Aesthetics for the Merchandising and Design Professional (Paperback)
Author
Ann Marie Fiore
Publisher
Bloomsbury Publishing PLC, London
Publication year
2010
Condition
new
Binding
Paperback
Language
English
ISBN 10
1563678098
ISBN 13
9781563678097
Edition
2nd Edition

CitiRetail

Stevenage, United Kingdom

5-star seller

AbeBooks seller since June 29, 2022

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