The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-Term Marketing Plans
Language: English
Published by Mcgraw Hill Book Co, 2013
- Hardcover
- Used
Seller: CSG Onlinebuch GMBH, Darmstadt, GermanyCSG Onlinebuch GMBH
AbeBooks seller since September 6, 2022
Condition: Used - Very good
£ 14.30
Quantity: 1 available
Add to basketItem description from seller
Gebraucht - Gut -THE DEFINITIVE M ARKETING GUIDE FOR THE 21st CENTURYEverything You Need to Plan Your Strategy and Achieve Your Goals From Fortune 500 consultant Robert J. Hamper--the man who wrote the book on strategic marketing--comes a powerful new blueprint for growth in today's economy. Combining time-tested marketing tools with the latest global trends, this ready-to-use book guides you through every step of the strategy process. Packed with essential charts, forms, and fill-in questionnaires, it's the perfect planner for you and your organization--no matter how big or small. Each chapter allows you to adapt the proven principles of stragetic marketing to your company's specific needs, including arunning case study so you can follow the process in action. Now more than ever, strategic marketing is the one business tool you need to succeed. LEARN HOW TO DEFINE your vision - TARGET your audience - EVALUATE your operations - PLAN your strategy - ACHIEVE your goals Based on a long-term study of proven integratedmarketing plans, this step-by-step book from Fortune 500 consultant Robert J. Hamper is truly The Ultimate Guide to Strategic Marketing . Written specifically for business leaders looking for long-term strategies in aconstantly evolving economy, it's the one marketing guide that lets you develop a plan that's simple, clear, practical, flexible, and workable--for you and your company. The book's interactive format makes it easy for you to: Engineer the planning process from conception to reality Conduct your own audits, self-assessments, SWOT analyses, and EA analyses Develop key market objectives--and make them happen Implement, monitor, and adjust your plan for the real world Solidify your strategy for longterm success Using the book's fill-in questionnaires and forms, you'll be able to adapt the greatest marketing tools of our time to your company's specific needs-step-by-step. Part I walks you through the entire planning process. PartII helps you evaluate the internal and external environment of your company, taking stock of resources and assessing strengths and weaknesses. Part III shows you how to develop a plan by identifying your marketing objectivesand goals. Finally, Part IV gives you the tools to implement your plan using integrated computer models and other tracking techniques. Running case studies and countless examples will show you how to navigate a variety of scenarios. You'll also find helpful advice on global marketing, e-commerce, and other business tools such as product positioning, strategic gap, and strategic portfolio analysis. It's all here--everything you need to target your audience, market your product, and plan your future success--in The Ultimate Guide to Strategic Marketing .…
Seller Inventory # 35131
- Title
- The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-Term Marketing Plans
- Author
- Robert Hamper
- Publisher
- Mcgraw Hill Book Co
- Publication year
- 2013
- Condition
- Gut
- Binding
- Gebundene Ausgabe
- Language
- English
- ISBN 10
- 0071809090
- ISBN 13
- 9780071809092
- Item weight
- 756 grams
- Dimensions
- 23.8 x 19.4 x 3.2 cm
Everything You Need to Plan Your Strategy and Achieve Your Goals
From Fortune 500 consultant Robert J. Hamper--the man who wrote the book on strategic marketing--comes a powerful new blueprint for growth in today's economy. Combining time-tested marketing tools with the latest global trends, this ready-to-use book guides you through every step of the strategy process.
Packed with essential charts, forms, and fill-in questionnaires, it's the perfect planner for you and your organization--no matter how big or small. Each chapter allows you to adapt the proven principles of stragetic marketing to your company's specific needs, including arunning case study so you can follow the process in action. Now more than ever, strategic marketing is the one business tool you need to succeed.
LEARN HOW TO
DEFINE your vision • TARGET your audience • EVALUATE your operations • PLAN your strategy • ACHIEVE your goals
Based on a long-term study of proven integratedmarketing plans, this step-by-step book from Fortune 500 consultant Robert J. Hamper is truly The Ultimate Guide to Strategic Marketing. Written specifically for business leaders looking for long-term strategies in aconstantly evolving economy, it's the one marketing guide that lets you develop a plan that's simple, clear, practical, flexible, and workable--for you and your company. The book's interactive format makes it easy for you to:
- Engineer the planning process from conception to reality
- Conduct your own audits, self-assessments, SWOT analyses, and EA analyses
- Develop key market objectives--and make them happen
- Implement, monitor, and adjust your plan for the real world
- Solidify your strategy for longterm success
Using the book's fill-in questionnaires and forms, you'll be able to adapt the greatest marketing tools of our time to your company's specific needs―step-by-step. Part I walks you through the entire planning process. PartII helps you evaluate the internal and external environment of your company, taking stock of resources and assessing strengths and weaknesses. Part III shows you how to develop a plan by identifying your marketing objectivesand goals. Finally, Part IV gives you the tools to implement your plan using integrated computer models and other tracking techniques. Running case studies and countless examples will show you how to navigate a variety of scenarios. You'll also find helpful advice on global marketing, e-commerce, and other business tools such as product positioning, strategic gap, and strategic portfolio analysis.
It's all here--everything you need to target your audience, market your product, and plan your future success--in The Ultimate Guide to Strategic Marketing.
"Synopsis" may belong to another edition of this title.
About the Author
"About the title" may belong to another edition of this title.
CSG Onlinebuch GMBH
Darmstadt, Germany
AbeBooks seller since September 6, 2022
Shipping rates from Germany to U.S.A.
| Item | 60 to 60 business days | 60 to 60 business days |
|---|---|---|
| First item | £ 81.68 | £ 94.57 |
Payment methods
- Check
- Paypal
Store description
Online Handel mit gebrauchten und antiquarischen Büchern.
Specialty
GebrauchtbücherSeller's business information
CSG Onlinebuch GMBH
Bunsenstr. 6
Darmstadt, Germany 64293
Terms of sale
CSG Onlinebuch GMBH
Geschäftsführer Stefan Gude
Bunsenstr. 6
64293 Darmstadt
Deutschland
Finanzamt Darmstadt HRB5604
Ust.-ID: DE147863163
Right of withdrawal
If you are a consumer you can withdraw from the contract in accordance with the following. Consumer means any natural person who is acting for purposes which are outside his trade, business, craft or profession.
Information regarding the right of withdrawal
Statutory right to withdraw
You have the right to withdraw from this contract within 14 days without giving any reason.
The withdrawal period will expire after 14 days from the day on which you acquire, or a third party other than the carrier and indicated by you acquires, physical possession of the last good or the last lot or piece.
To exercise the right of withdrawal, electronically fill in and submit a clear statement on our website, under "My Purchases" in "My Account". We will communicate to you an acknowledgement of receipt of such a withdrawal on a durable medium (e.g. by e-mail) without delay.
To meet the withdrawal deadline, it is sufficient for you to send your communication concerning your exercise of the right of withdrawal before the withdrawal period has expired.
Effects of withdrawal
If you withdraw from this contract, we will reimburse to you all payments received from you, including the costs of delivery (except for the supplementary costs arising if you chose a type of delivery other than the least expensive type of standard delivery offered by us).
We may make a deduction from the reimbursement for loss in value of any goods supplied, if the loss is the result of unnecessary handling by you.
We will make the reimbursement without undue delay, and not later than 14 days after the day on which we are informed about your decision to withdraw from this contract.
We will make the reimbursement using the same means of payment as you used for the initial transaction, unless you have expressly agreed otherwise; in any event, you will not incur any fees as a result of such reimbursement.
We may withhold reimbursement until we have received the goods back, or you have supplied evidence of having sent back the goods, whichever is the earliest.
You shall send back the goods or hand them over to CSG Onlinebuch GMBH, Darmstadt, Germany, without undue delay and in any event not later than 14 days from the day on which you communicate your withdrawal from this contract to us. The deadline is met if you send back the goods before the period of 14 days has expired. You will have to bear the direct cost of returning the goods. You are only liable for any diminished value of the goods resulting from the handling other than what is necessary to establish the nature, characteristics and functioning of the goods.
Exceptions to the right of withdrawal
The right of withdrawal does not apply to:
- The delivery of newspapers, journals or magazines with the exception of subscription contracts; and
- The supply of digital content which is not supplied on a tangible medium (e.g. on a CD or DVD) if you accepted when you placed your order that we could start to deliver it, and that you could not withdraw once delivery had started.
Shipping terms
2-5 Werktage / Büchersendungen bis zu 7 Werktagen (nach Zahlungseingang)
Gilt für Lieferungen nach Deutschland. Lieferzeit für andere Länder maximal 14 Werktage.
Die Frist für die Lieferung beginnt bei Zahlung per Vorkasse am Tag nach Erteilung des Zahlungsauftrags an das überweisende Kreditinstitut bzw. bei anderen Zahlungsarten am Tag nach Vertragsschluss zu laufen und endet mit dem Ablauf des letzten Tages der Frist. Fällt der letzte Tag der Frist auf einen Samstag, Sonntag oder einen am Lieferort staatlich anerkannten allgemeinen Feiertag, so tritt an die Stelle eines solchen Tages der nächste Werktag.