The Ultimate Guide to Strategic Marketing: Real World Methods for Developing Successful, Long-term Marketing Plans (BUSINESS BOOKS) - Hardcover

Hamper, Robert J.

Hardcover

ISBN 10: 0071809090 ISBN 13: 9780071809092

Publisher: McGraw Hill, 2013

Synopsis

HardCover. Pub Date :2013-08-14 Pages: 320 Language: English Publisher: MaGraw-Hill The marketing blueprint executives and managers need to drive corporate growth while adapting to the constant change of today € s business landscape.Based on an expansive. long-term study of proven marketing plans. this book provides decision makers with the knowledge and insight they need to overhaul their marketing strategies € not just come up with short-term. quick-fix solutions.Covers virtually every topic important to marketing executives . including planning in the context of the globale-commerce market environment. SWOT. internalexternal investment opportunities. and strategic budgeting and forecasting.Hamper will promote the book throughout the many assciations to which he belongs. which include the American Financial Association. Midwest Financial Association . American Marketing As...

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About this edition

• Publisher: McGraw Hill
• Publication date: 2013
• ISBN 10: 0071809090
• ISBN 13: 9780071809092
• Binding: Hardcover
• Number of pages: 320