- Softcover
- New
Condition: New
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Add to basketItem description from seller
Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Über den AutorrnrnAndy Ruddock researches, writes and teaches about media audiences, youth and the politics of popular culture. He is the author of three books: Understanding Audiences, Investigating Audiences and Youth and Media all 3 tit.
Seller Inventory # 594969283
- Title
- UNDERSTANDING AUDIENCES
- Author
- Ruddock, Andy
- Publisher
- SAGE PUBN
- Publication year
- 2001
- Condition
- New
- Binding
- Soft cover
- Language
- English
- ISBN 10
- 0761963456
- ISBN 13
- 9780761963455
Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.
"Synopsis" may belong to another edition of this title.
About the Author
Andy Ruddock lectures in Communications and Media Studies at Monash University. He has authored four books on researching media influence. Andy is known for his work on Cultivation Theory. He has published over 50 book chapters and journal articles, applying this theory to media violence, gaming, reality TV, political celebrity pornography, drug and alcohol abuse, sport and media education. Andy is currently writing Cultivation Theory and Digital Media Challenges. This new book details the history of cultivation theory and explains its relevance to contemporary “isms”; activism, sexism, Trumpism, and extremism.
"About the title" may belong to another edition of this title.
Shipping rates from Germany to U.S.A.
| Item | 26 to 60 business days | 26 to 60 business days |
|---|---|---|
| First item | £ 41.55 | £ 41.55 |
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