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Synopsis
The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his readers to consider the merits of both.
Understanding Audiences: demonstrates how - practically - to investigate media power; places audience research - from early mass communication models to cultural studies approaches - in their historical and epistemological context; explores the relationship between theory and method; concludes with a consideration of the long-running debate on media effects; includes exercises which invite readers to engage with the practical difficulties of conducting social research.
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About the Author
Andy Ruddock lectures in Communications and Media Studies at Monash University. He has authored four books on researching media influence. Andy is known for his work on Cultivation Theory. He has published over 50 book chapters and journal articles, applying this theory to media violence, gaming, reality TV, political celebrity pornography, drug and alcohol abuse, sport and media education. Andy is currently writing Cultivation Theory and Digital Media Challenges. This new book details the history of cultivation theory and explains its relevance to contemporary “isms”; activism, sexism, Trumpism, and extremism.
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Understanding Audiences: Theory and Method
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Understanding Audiences : Theory and Method
Published by
SAGE Publications, Limited, 2001
ISBN 10: 0761963456
ISBN 13: 9780761963455
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Understanding Audiences : Theory and Method
Published by
SAGE Publications, Limited, 2001
ISBN 10: 0761963456
ISBN 13: 9780761963455
Used
Softcover
Seller: Better World Books Ltd, Dunfermline, United Kingdom
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Understanding Audiences: Theory and Method
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Understanding Audiences: Theory and Method
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,400grams, ISBN:9780761963455. Seller Inventory # 9029621
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Understanding Audiences: Theory and Method
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Condition: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,450grams, ISBN:9780761963455. Seller Inventory # 5777884
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Understanding Audiences : Theory and Method
Published by
SAGE Publications, Limited, 2001
ISBN 10: 0761963456
ISBN 13: 9780761963455
Used
Softcover
Seller: Better World Books, Mishawaka, IN, U.S.A.
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Condition: Good. Former library book; may include library markings. Used book that is in clean, average condition without any missing pages. Seller Inventory # GRP82226786
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Understanding Audiences: Theory and Method
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Understanding Audiences. Theory and Method.
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Soft cover. Condition: Near Fine. First Paperback edition. Card covers, pp.201. A vital aspect of media studies. Several pages lightly creased else a very clean and crisp copy. Size: 8vo - over 7¾" - 9¾" tall. Seller Inventory # 005785
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