Trust Based Adoption of Innovative New Products and NPD Process

Language: English

Published by LAP LAMBERT Academic Publishing Feb 2011, 2011

384430682X / 9783844306828

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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, GermanyBuchWeltWeit Ludwig Meier e.K.

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This item is printed on demand - it takes 3-4 days longer - Neuware -The objective of the research was to develop a framework of New Product Development Process (NPDP) for commercial organizations, which enhanced the probability of commercial success. The limitations of the existing NPDP frameworks stemmed from the assumption that satisfaction of consumer needs would translate into demand for the product. Similarly, the assumptions of rational choice and information based decision making by consumers, did not hold. The literature in the area of psychology suggested that under condition of risk and uncertainty, the construct of trust became operational and might have applications in improving the rate of commercial success of NPDP frameworks. A trust based innovative new product adoption framework was developed and empirically tested. The results indicated that overall trust in the new product offer did explain the purchase intention of the consumers. The study also indicated that the overall trust was formed by the disposition to trust commercial communication, trust based on direct experiences and vicarious learning. Thus the challenge based NPDP framework was improved by incorporating the measures to build consumer trust. 260 pp. Englisch.…

Seller Inventory # 9783844306828

Title
Trust Based Adoption of Innovative New Products and NPD Process
Author
Jaydeep Mukherjee
Publisher
LAP LAMBERT Academic Publishing Feb 2011
Publication year
2011
Condition
Neu
Binding
Taschenbuch
Language
English
ISBN 10
384430682X
ISBN 13
9783844306828
Item weight
405 grams
Dimensions
220x150x16 mm

BuchWeltWeit Ludwig Meier e.K.

Bergisch Gladbach, Germany

5-star seller

AbeBooks seller since January 11, 2012

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BuchWeltWeit Ludwig Meier e.K.

Germany