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Trust Based Adoption of Innovative New Products and NPD Process: The New Product Development Process could be improved by incorporating the measures to build consumer trust - Softcover
Synopsis
The objective of the research was to develop a framework of New Product Development Process (NPDP) for commercial organizations, which enhanced the probability of commercial success. The limitations of the existing NPDP frameworks stemmed from the assumption that satisfaction of consumer needs would translate into demand for the product. Similarly, the assumptions of rational choice and information based decision making by consumers, did not hold. The literature in the area of psychology suggested that under condition of risk and uncertainty, the construct of trust became operational and might have applications in improving the rate of commercial success of NPDP frameworks. A trust based innovative new product adoption framework was developed and empirically tested. The results indicated that overall trust in the new product offer did explain the purchase intention of the consumers. The study also indicated that the overall trust was formed by the disposition to trust commercial communication, trust based on direct experiences and vicarious learning. Thus the challenge based NPDP framework was improved by incorporating the measures to build consumer trust.
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About the Author
Dr Jaydeep Mukherjee is an Associate Professor at Management Development Institute, Gurgaon, India. He blends academic insights and industry experience. His current research interest is in the area of the Marketing in the Virtual World, Marketing of New Products and New Product Development Process¸ especially in the emerging market context.
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Trust Based Adoption of Innovative New Products and NPD Process
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LAP LAMBERT Academic Publishing Feb 2011, 2011
ISBN 10: 384430682X
ISBN 13: 9783844306828
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Seller: BuchWeltWeit Ludwig Meier e.K., Bergisch Gladbach, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - it takes 3-4 days longer - Neuware -The objective of the research was to develop a framework of New Product Development Process (NPDP) for commercial organizations, which enhanced the probability of commercial success. The limitations of the existing NPDP frameworks stemmed from the assumption that satisfaction of consumer needs would translate into demand for the product. Similarly, the assumptions of rational choice and information based decision making by consumers, did not hold. The literature in the area of psychology suggested that under condition of risk and uncertainty, the construct of trust became operational and might have applications in improving the rate of commercial success of NPDP frameworks. A trust based innovative new product adoption framework was developed and empirically tested. The results indicated that overall trust in the new product offer did explain the purchase intention of the consumers. The study also indicated that the overall trust was formed by the disposition to trust commercial communication, trust based on direct experiences and vicarious learning. Thus the challenge based NPDP framework was improved by incorporating the measures to build consumer trust. 260 pp. Englisch. Seller Inventory # 9783844306828
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Trust Based Adoption of Innovative New Products and NPD Process
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LAP LAMBERT Academic Publishing, 2011
ISBN 10: 384430682X
ISBN 13: 9783844306828
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Condition: New. Dieser Artikel ist ein Print on Demand Artikel und wird nach Ihrer Bestellung fuer Sie gedruckt. Autor/Autorin: Mukherjee JaydeepDr Jaydeep Mukherjee is an Associate Professor at Management Development Institute, Gurgaon, India. He blends academic insights and industry experience. His current research interest is in the area of the Marketin. Seller Inventory # 5471171
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Trust Based Adoption of Innovative New Products and NPD Process | The New Product Development Process could be improved by incorporating the measures to build consumer trust
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LAP LAMBERT Academic Publishing, 2011
ISBN 10: 384430682X
ISBN 13: 9783844306828
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Taschenbuch. Condition: Neu. Trust Based Adoption of Innovative New Products and NPD Process | The New Product Development Process could be improved by incorporating the measures to build consumer trust | Jaydeep Mukherjee | Taschenbuch | 260 S. | Englisch | 2011 | LAP LAMBERT Academic Publishing | EAN 9783844306828 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Seller Inventory # 107100873
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Trust Based Adoption of Innovative New Products and NPD Process
Published by
LAP LAMBERT Academic Publishing Feb 2011, 2011
ISBN 10: 384430682X
ISBN 13: 9783844306828
New
Taschenbuch
Seller: buchversandmimpf2000, Emtmannsberg, BAYE, Germany
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Taschenbuch. Condition: Neu. This item is printed on demand - Print on Demand Titel. Neuware -The objective of the research was to develop a framework of New Product Development Process (NPDP) for commercial organizations, which enhanced the probability of commercial success. The limitations of the existing NPDP frameworks stemmed from the assumption that satisfaction of consumer needs would translate into demand for the product. Similarly, the assumptions of rational choice and information based decision making by consumers, did not hold. The literature in the area of psychology suggested that under condition of risk and uncertainty, the construct of trust became operational and might have applications in improving the rate of commercial success of NPDP frameworks. A trust based innovative new product adoption framework was developed and empirically tested. The results indicated that overall trust in the new product offer did explain the purchase intention of the consumers. The study also indicated that the overall trust was formed by the disposition to trust commercial communication, trust based on direct experiences and vicarious learning. Thus the challenge based NPDP framework was improved by incorporating the measures to build consumer trust.VDM Verlag, Dudweiler Landstraße 99, 66123 Saarbrücken 260 pp. Englisch. Seller Inventory # 9783844306828
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Trust Based Adoption of Innovative New Products and NPD Process : The New Product Development Process could be improved by incorporating the measures to build consumer trust
Published by
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 384430682X
ISBN 13: 9783844306828
New
Taschenbuch
Seller: AHA-BUCH GmbH, Einbeck, Germany
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Taschenbuch. Condition: Neu. nach der Bestellung gedruckt Neuware - Printed after ordering - The objective of the research was to develop a framework of New Product Development Process (NPDP) for commercial organizations, which enhanced the probability of commercial success. The limitations of the existing NPDP frameworks stemmed from the assumption that satisfaction of consumer needs would translate into demand for the product. Similarly, the assumptions of rational choice and information based decision making by consumers, did not hold. The literature in the area of psychology suggested that under condition of risk and uncertainty, the construct of trust became operational and might have applications in improving the rate of commercial success of NPDP frameworks. A trust based innovative new product adoption framework was developed and empirically tested. The results indicated that overall trust in the new product offer did explain the purchase intention of the consumers. The study also indicated that the overall trust was formed by the disposition to trust commercial communication, trust based on direct experiences and vicarious learning. Thus the challenge based NPDP framework was improved by incorporating the measures to build consumer trust. Seller Inventory # 9783844306828
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Trust Based Adoption of Innovative New Products and NPD Process: The New Product Development Process could be improved by incorporating the measures to build consumer trust
Published by
LAP LAMBERT Academic Publishing, 2011
ISBN 10: 384430682X
ISBN 13: 9783844306828
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paperback. Condition: New. NEW. SHIPS FROM MULTIPLE LOCATIONS. book. Seller Inventory # ERICA829384430682X6